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It was tempting to say ‘innovation wow’ and throw a match over our collective shoulders as we headed into 2021. Instead, we took a deep breath and chatted with some of the finest minds in our community about the lessons and innovations they saw come out of 2020, how the changes throughout the year will impact practice and where they will drive technology trends.

Marketing

Renata Bertram, VP Marketing for Salesforce ANZ, shares the superpowers high-performing marketing teams need in 2021 to meet and exceed customer expectations and drive better customer experiences.
Find out more about the trends, challenges and priorities of marketers now – download the State of Marketing report.

Customer engagement

How can businesses create value as fast as customers need it? We asked Salesforce Chief Digital Evangelist Vala Afshar.
Find out what consumers and business buyers told us about the CX they want – and need. Download the State of the Connected Customer report.

Sales

Anyone selling in 2020 will know – the struggle was real. For many sales orgs, it still is. And for sales leaders, the challenge was keeping remote sales teams aligned and empowered, and activity visible. RVP Sales Jane Brown on the technology changes this is driving in 2021.
Download the State of Sales report for more insights on the challenges and priorities of sales teams now, and to see how sales leaders are driving performance.

Service

VP Product Strategy Olive Huang, on how service leaders have mitigated the risks of centralised service, and what this will mean for service teams in 2021.
Find out more about the trends driving service innovation in 2021 - download the State of Service report.

IT and employee engagement

CIOs can build the springboard into inspiration and innovation. What is it? We asked VP Solution Engineering APAC Di Terry – and she’s got the big plans.
Download the APAC Employee Engagement Report to find out more.

Small business

Young hyper growth businesses that are driving the bulk of net new job creation in the Australian economy. 

What are they doing to drive that growth? How can others replicate it? We asked Merlin Luck, Regional VP Small Business, Salesforce.

What else is driving small business growth? Check out the Small Business Trends report to find out.
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