For APAC businesses, the global State of CRM research presents as many challenges as opportunities. Here, Salesforce APAC’s Director of Content Strategy, Divisha Gupta, shares the key findings....
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Need to transform your small business? Salesforce’s Merlin Luck explores how specific digital solutions match with some of the most common SMB goals, from attracting more customers to scaling customer support....
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We have the ultimate guide to Salesforce CRM for enterprise. Find out the who, what and how of all things Salesforce CRM and digital transformation....
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Whether you’re well-acquainted with business technology or a total newcomer, it can be hard to keep up with all the acronyms. Here are some of the most common ones to know now....
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It’s a digital-first, remote world and using cloud computing can help many challenges, including security, data access collaboration and flexibility. Need some more convincing to get your head in the cloud? We’ve got five of them....
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Wondering what makes today’s CRMs such powerful revenue-generating tools? Salesforce is more than just a CRM, we bring companies and customers closer together....
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As customers demand more personalised experience, CRM software is proving a critical tool for marketers to deliver tailored campaigns with proven ROI....
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It’s time to rethink how you’re putting your customer at the centre of your business. To help empower your employees and bring customers into focus Salesforce created Customer 360. Here we explain what it is....
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Wondering what a CRM is and how it can help your sales team? We explore the basics of CRM and look at how cloud-based CRM technology has become a crucial tool for sales teams....
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