Guest Post: Salesforce.com veteran Aden Forrest is a regular attendee at Dreamforce but this year he is attending with a new hat on - as the new local MD of Salesforce partner Marketo - so he's very much staying within the family. Aden has hit the ground running in his new role leading...
Read More
Quickly posting a link to an article in CIO magazine about CRM trends to watch. Great quote from Peter Coffee which nails why social is so important to good CRM today.
"Old CRM was people inside the company talking about [customers]," says Peter Coffee, vice president and head of...
Read More