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State of the
Connected Customer

Discover the trends shaping the
future of customer engagement.

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Sales enablement essentials

How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

GET THE TOOLS

Be inspired by our customers

From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

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Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

EXPLORE SERIES

Feb 18, 2019 By Salesforce

9 reasons to be excited about Salesforce World Tour Sydney 2019

With the full agenda announced for Salesforce World Tour Sydney 2019, there’s a lot to be excited about, from inspiring speakers to an expo packed with tech.... Read More

Events, CRM, Customer Experience, Dreamforce, Trailblazer Story

Oct 31, 2018 By Salesforce

The secret to successfully managing change in your small business

Making the leap from spreadsheets to a CRM can be challenging. A good organisational change management strategy can help your SMB achieve company-wide success.... Read More

Small Business, CRM

Oct 25, 2018 By Lee Marshall

Your point solutions breed failure. Here’s a path to sustainable success

Point solutions can create more long-term problems than they solve. Take it from a Solution Engineer – a broad view of challenges enables sustainable success.... Read More

CRM, Digital Transformation, IT

Oct 10, 2018 By Salesforce

4 simple steps for SMBs making the leap from spreadsheets to CRM

SMBs need to be game changers to stay ahead of the industry. And swapping your spreadsheets for a CRM system will help you stay ahead of the pack.... Read More

CRM, Small Business, Startups

Sep 17, 2018 By Salesforce

Infographic: How small businesses can harness digital tech to achieve goals

Harness digital tech to improve the overall efficiency of your small business, and increase sales and marketing effectiveness.... Read More

Small Business, Digital Business, CRM

Aug 13, 2018 By Salesforce

CRM 101: Part 6 – How to create a winning CRM strategy

Building a successful CRM system isn’t just about choosing the right tech (as important as that is). Here are seven steps to creating a winning CRM strategy.... Read More

CRM

Aug 13, 2018 By Salesforce

CRM 101: Part 5 – Help your business grow with the #1 CRM

Salesforce gives small businesses access to cutting-edge technology for growth. Here are some reasons why Salesforce is the world’s #1 CRM.... Read More

CRM

Aug 13, 2018 By Salesforce

CRM 101: Part 4 – How to choose a CRM solution

So, you need to choose a CRM solution for your business, but not sure where to start? We’ve created a list of the seven features you should be looking for.... Read More

CRM

Aug 13, 2018 By Salesforce

CRM 101: Part 3 – How to tell if your business needs a CRM system

“Does my business need a CRM system?” If you're asking this question, here are seven scenarios where the right CRM could make a big difference to your business.... Read More

CRM

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Editors' Picks

INFOGRAPHIC

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Featured

Sales enablement essentials

Be inspired by our customers

Leadership insights

9 reasons to be excited about Salesforce World Tour Sydney 2019

The secret to successfully managing change in your small business

Your point solutions breed failure. Here’s a path to sustainable success

4 simple steps for SMBs making the leap from spreadsheets to CRM

Infographic: How small businesses can harness digital tech to achieve goals

CRM 101: Part 6 – How to create a winning CRM strategy

CRM 101: Part 5 – Help your business grow with the #1 CRM

CRM 101: Part 4 – How to choose a CRM solution

CRM 101: Part 3 – How to tell if your business needs a CRM system

Editors' Picks

How customer service changed in 2020

CRM 101 for sales leaders

3 years of customer engagement trends

Americas

Europe, Middle East, and Africa

Asia Pacific