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Sales enablement essentials

How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

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Be inspired by our customers

From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

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Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

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Nov 16, 2018 By Tony J Hughes

Dreamforce heralds new levels of sales intelligence

Sales expert, Tony Hughes, tells us his key take-outs from an action packed four days at Dreamforce 2018.... Read More

Artificial Intelligence, Dreamforce, Sales

Nov 06, 2018 By Richard Socher

3 concepts to thrive in the Fourth Industrial Revolution

Richard Socher shares three key concepts to help businesses embrace the Fourth Industrial Revolution’s opportunities for growth, innovation and productivity.... Read More

Artificial Intelligence, Einstein, Innovation, Thought Leadership

Oct 17, 2018 By Robert Wickham

AI: Switching on business power

The current adoption of AI is following the patterns of the adoption of electricity. Rob Wickham explains what we can learn from the past. ... Read More

Artificial Intelligence, Einstein, Fourth Industrial Revolution, Innovation

Oct 08, 2018 By Salesforce

State of the Connected Customer: An ANZ perspective

Our State of the Connected Customer research uncovered ANZ business buyers’ and consumers’ CX expectations, and we’re here to show you how to meet them.... Read More

Customer Experience, Artificial Intelligence, Data Management

Aug 31, 2018 By Adrian Towsey

AI for small business – it’s a game-changer

Artificial intelligence is giving businesses a real advantage. Early adopters are reaping the benefits of it, and small business can’t afford to be left behind.... Read More

Small Business, Artificial Intelligence, Financial Services

Jan 17, 2018 By Salesforce

Emotional intelligence in sales: Why it’s a secret weapon

Emotional intelligence has been slow to catch on in the sales world – until now. The value of EQ in sales is finally getting the recognition it deserves.... Read More

Sales, Sales Strategies, Artificial Intelligence

Oct 12, 2017 By Sascha Ambrose

How the insurance industry can use artificial intelligence to boost trust

Insurance is about developing trust and strong customer relationships. Artificial intelligence is helping insurers do just that, at scale.... Read More

Financial Services, Einstein, Customer Experience, Artificial Intelligence

Jun 25, 2017 By Richard Socher

AI: Everything you need to know

AI is at the tipping point of being the next disruptor. Our Chief Scientist Richard Socher discusses what’s coming, and what it will mean for businesses.... Read More

Einstein, Research, Innovation, Artificial Intelligence

Apr 27, 2017 By Jeremy Smith

The ultimate marketer’s guide to customer journey mapping

We have known for quite a while that customer journey mapping is a game changer. Here’s why, and a guide to how easy it can be.... Read More

Marketing, Customer Journey, Einstein, Artificial Intelligence

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