Feature

Mar 31, 2020 By Mike Micucci

How to Keep Your Commerce Site Running in a Time of Crisis

Our Chair and CEO Marc Benioff posted a heartfelt letter to our customers earlier this week — and I echo his sentiments. At Salesforce, we’re focused on the health and safety of our employees, families, and communities, and this is no different for Commerce Cloud. We remain relentlessly focused on... Read More

Customer Engagement, Commerce, Commerce Cloud, B2B Commerce, Customer Experience, Leading Through Change

Mar 30, 2020 By Heidi Robbins

How to Communicate With Customers During Times of Crisis

Whether it’s a global issue like COVID-19 or a local emergency, businesses must have a crisis communication plan in place for their customers. This goes beyond minor adjustments to marketing messages. The plan must extend to customer service teams, your website, social channels, customer-facing... Read More

Customer Engagement, Customer Service, Marketing, Best Practices, Leadership, Thought Leadership, Leading Through Change

Astro on boxes holding hands with woman holding shopping basket

Mar 26, 2020 By Devon McGinnis

How to Create a Customer-Centric Experience

It’s no longer enough to have a great product at a great price. Eight out of 10 customers say the experience a company provides is as important as its products and services. And smart businesses are taking note; Google searches for the phrase “customer experience” have nearly tripled in the last... Read More

Thought Leadership

Mar 26, 2020 By Leandro Perez

How to Turn an In-Person Event Into a Compelling Virtual Experience

In February, Salesforce turned its World Tour Sydney conference into a virtual event in just 10 days. Here’s what we learned, along with tips for how you can do the same for your company. Last month, due to the unprecedented situation with COVID-19, we spent 10 days pivoting Salesforce World Tour... Read More

Digital Transformation, Marketing, Customer Experience, Leadership, Strategy, Leading Through Change

Mar 26, 2020 By Sarah Franklin

5 Things We’re Doing Now to Help Our Employees Navigate Work

The phrase "at work" has, for many of us, always meant a physical space — the office. But now companies, communities, schools, and organisations of all kinds are reconciling how to adjust to working from home. This immediate shift at this scale poses an interesting question — how do we... Read More

Future of Work, Collaboration, Corporate Culture, Salesforce Ohana, Leading Through Change

Mar 25, 2020 By Antonio Figueiredo

What Is Blockchain Technology and Why Does It Matter?

Blockchain is a technology that promises to fundamentally change how we share information, buy and sell things, and verify the authenticity of information we rely on every single day — from what we eat to who we say we are. And because it can facilitate all of this in secure, efficient, and... Read More

High Tech, Innovation, Leadership Insights, Platform, IT, Thought Leadership, TrailheaDX

Mar 24, 2020 By Polly Sumner

How to Maintain Customer Relationships While Working Remotely

My job is to ensure every customer gets the most value out of Salesforce, but my passion is establishing and building trust. As the Chief Adoption Officer, I spend more than half my time meeting with customers all around the world. It’s that face-to-face interaction that helps me help them. On any... Read More

Digital Transformation, Leading Through Change, Sales, Sales Cloud

Mar 23, 2020 By Stephanie Buscemi

Helping Business Manage Through Crisis

In this time of tremendous global challenge and continued business transformation, we’ve created Leading Through Change, a series for both senior executives, small business leaders, and those in between. Our goals are simple: 1. to provide thought leadership, tips, and resources from Salesforce and... Read More

Business as a Platform for Change, CEO, Collaboration, Customer Experience, Leadership, Strategy, Leading Through Change

Mar 18, 2020 By Martin Kihn

Introducing Better Customer Data Management for Enterprises

Last year, we shared Salesforce's vision for a new customer data platform (CDP). We’re excited to announce we're expanding Salesforce Customer 360 Truth by introducing a powerful new set of services that will enhance data management across all of Salesforce. These platform services build upon... Read More

Data Management, Salesforce Ohana, Marketing Cloud