Jun 11, 2020 By Devon McGinnis

What Is a Sales Funnel?

The sales funnel metaphor is somewhat misleading; in real life, the process never goes as smoothly as liquid down a funnel. In the last decade, digital marketing, artificial intelligence (AI), and CRM have drastically changed the process of converting new leads into customers. Given this, it’s... Read More

Sales, Small Business

Astro on boxes holding hands with woman holding shopping basket

Mar 26, 2020 By Devon McGinnis

How to Create a Customer-Centric Experience

It’s no longer enough to have a great product at a great price. Eight out of 10 customers say the experience a company provides is as important as its products and services. And smart businesses are taking note; Google searches for the phrase “customer experience” have nearly tripled in the last... Read More

Thought Leadership

Mar 18, 2020 By Devon McGinnis

What Is the Fourth Industrial Revolution?

What exactly is the Fourth Industrial Revolution — and why should you care? The Fourth Industrial Revolution is a way of describing the blurring of boundaries between the physical, digital, and biological worlds. It’s a fusion of advances in artificial intelligence (AI), robotics, the Internet of... Read More

Leadership Insights, Artificial Intelligence

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Devon McGinnis

What Is a Sales Funnel?

How to Create a Customer-Centric Experience

What Is the Fourth Industrial Revolution?

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