Feature

Jun 15, 2021 By Salesforce

Seth Godin Looks to the Future of Marketing at Salesforce Live: Asia

Learn more about innovation in marketing and the best tools for customer engagement. Join us at Salesforce Live: Asia.... Read More

Marketing, Future of Work, Trailblazer Story

Jun 09, 2021 By Salesforce

CRM 101: A Guide for Marketers

CRM software is proving a critical tool for marketers to deliver tailored campaigns with proven ROI. Learn more about how CRM helps marketers.... Read More

CRM, Marketing, Marketing Automation, Marketing Cloud, Customer Engagement

Apr 13, 2021 By Cecily Ng

How Marketers Can Drive Equality, Connection, and Digital Innovation

Wendy Walker, Senior Director Marketing Asia Pacific at Salesforce, shares how marketers can spearhead equality and empathetic engagement.... Read More

Marketing, Business as a Platform for Change, Customer Engagement

Mar 24, 2021 By Kathy Baxter

Responsible AI in Marketing: Embedding Ethics by Design

Openness about how you develop AI models and giving customers control over their data are two ways to embed ethics in marketing automation.... Read More

Artificial Intelligence, Marketing, Einstein, B2B Marketing, Marketing Automation

Feb 16, 2021 By Saurabh Rawal

The Role of AI in Marketing: Beyond Automation, Towards Personalisation

Learn more about how AI-powered solutions, with their predictive capabilities, can help marketers make the right decisions, in near real-time.... Read More

Artificial Intelligence, Marketing, Personalization, Marketing Personalization, Marketing Cloud, Commerce Cloud, Pardot

Feb 10, 2021 By Areej Bazzari

How To Structure and Plan Your Digital Marketing Strategy in 2021

Learn the strategy you need to set goals, know your audience, and measure your KPIs for an effective digital marketing plan.... Read More

Digital Marketing, Best Practices, Marketing, Marketing Cloud, Commerce Cloud, Pardot

Nov 08, 2020 By Matt Marcotte

What To Do (and Avoid) in Your Holiday Retail Messaging

Ensure customers receive the right messaging from you this holiday season with our list of do’s (and don’t’s!).... Read More

Email Marketing, Marketing, Retail, Digital Marketing, Social Media Marketing, Social Media

State of Marketing 2014-2020: four years of marketing trends

Sep 15, 2020 By Salesforce

State of Marketing 2016–2020: Four Years of Marketing Trends

We’re taking a look back at what marketing leaders have told us about their challenges, priorities and metrics over the past four years of State of Marketing research. Let’s see what’s changed, and look to the future.... Read More

Marketing, Artificial Intelligence, Infographics, Research

Sep 10, 2020 By Martin Kihn

3 Principles To Help You Rethink Your Approach To Customer Data

Today, as businesses decide how and when to reopen, it’s a great time to revisit our assumptions about our customers. Here are three basic principles to guide data-driven marketers in reassessing their approach to customer data... Read More

Customer Engagement, Marketing, Marketing Cloud, Thought Leadership, Data Management