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Master Your Marketing: How to Convert More Leads with Pardot

Nov 16, 2021 By Dan Scodellaro

Master Your Marketing: How To Convert More Leads With Pardot

Read about six of the ways Pardot helps small businesses automate their marketing, engage with customers, and convert more leads. ... Read More

Small Business, Marketing Automation, Pardot, Digital Transformation, Marketing

The Four Keys to the Future of Brand Management

Nov 03, 2021 By Mathew Sweezey

The Four Keys to the Future of Brand Management

How can brands engage with customers across physical, digital, and virtual worlds? Learn how to adapt brand management for the future.... Read More

Marketing, Future of Work, Thought Leadership

5 Ways Marketing Is Changing in ASEAN Countries

Sep 09, 2021 By Salesforce

5 Ways Marketing Is Changing in ASEAN Countries

What are the biggest trends in marketing this year? Here’s what the latest State of Marketing research said was top of mind in ASEAN.... Read More

Marketing, Research, Thought Leadership, Digital Transformation, Infographics

How 3 Retailers in Asia Use Marketing Technology To Boost Customer Engagement

Sep 02, 2021 By Salesforce

How 3 Retailers in Asia Use Marketing Technology To Boost Customer Engagement

Innovation and real-time engagement were top priorities for marketers going into 2021. Here are three retailers that do this well. ... Read More

Marketing, Retail, Customer Engagement

Meet Brandy the Fox, the Newest Salesforce Character

Aug 31, 2021 By Katie Snider

Meet Brandy the Fox, the Newest Salesforce Character

Get to know the latest member of the Salesforce family: Brandy the Marketer. Wherever you are in your marketing, Brandy is here to help.... Read More

Company, Marketing, Salesforce Culture

84% of Marketers Say Customer Expectations Are Changing Their Digital Strategy

Aug 16, 2021 By Mike Kostow

84% of Marketers Say Customer Expectations Are Changing Their Digital Strategy

Read the 2021 State of Marketing report to know the biggest priorities and challenges that will shape marketing in 2021 and beyond.... Read More

Marketing, Research, Thought Leadership, Future of Work, Digital Transformation, Account-Based Marketing, Data Management

Is Your Marketing Personalisation Strategy Where It Needs To Be?

Aug 11, 2021 By Dan Scodellaro

Is Your Marketing Personalisation Strategy Where It Needs To Be?

Many businesses do the bare minimum in terms of marketing personalisation. Here’s why they need to continuously improve beyond the basics.... Read More

Personalization, Marketing, Marketing Personalization, Customer Engagement

Why Pardot Is the Right Marketing Automation Tool for Sales and Marketing Alignment in SMBs

Jul 13, 2021 By Salesforce

Why Pardot Is the Right Marketing Automation Tool for Sales and Marketing Alignment in SMBs

Pardot enables sales and marketing alignment to help small businesses find and keep more customers. Read on to learn how.... Read More

Digital Transformation, Marketing Automation, Pardot, Small Business, Sales, Marketing

Why Marketers Need a Data Health Check

Jul 07, 2021 By Chris Jordan

Why Marketers Need a Data Health Check

Here's how marketers should adapt their data-driven marketing strategies in response to privacy updates from Google and Apple.... Read More

Marketing, Personalization, Marketing Personalization, Digital Transformation, Thought Leadership

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