Feature

Feb 24, 2022 By Salesforce

How CRM Helps Small and Medium Businesses Win Customers

CRM will help you deliver better sales, marketing, and service. Find out how CRM can help your business win more customers.... Read More

CRM, Small Business, Customer Engagement, Service, Sales, Marketing

Feb 23, 2022 By Alison Yellen

Get To Know the Spring ’22 Release

Spring ’22 Release (product release) is now generally available. Maximise your Salesforce ROI with the hundreds of new features and updates.... Read More

Seasonal Release, Commerce, CIO, IT, Marketing, Sales, Service

Feb 22, 2022 By Mathew Sweezey

3 Trends That Will Shape Retail Stores of the Future

What would the future of retail stores look like? Mathew Sweezey, Director of Market Strategy at Salesforce, shares his predictions.... Read More

Retail, Digital Marketing, Marketing, Digital Transformation, Customer Engagement, Customer Experience

Feb 18, 2022 By Martin Kihn

5 Ways Artificial Intelligence Is Changing Advertising Sales

AI can help advertising sales professionals improve both effectiveness (how their product works) and efficiency (speed and productivity).... Read More

Artificial Intelligence, Advertising, Digital Advertising, Sales, Marketing

Feb 15, 2022 By Salesforce

Email Marketing Best Practices That Drive Engagement and Results

Salesforce email marketers share tips for creating emails that get opened and read, mistakes to avoid, how to personalise emails, and more.... Read More

Email Marketing, Marketing, Marketing Cloud, Customer Engagement, Practical Tips, Best Practices

Dec 29, 2021 By Guilda Hilaire

How To Build Thriving Slack Communities for Marketers

Slack is a powerful tool for cultivating community in your company and beyond. Here’s how to build communities the right way. ... Read More

Marketing, Thought Leadership, Collaboration, Digital Marketing, Future of Work

Dec 08, 2021 By Nichola Palmer

How One of ASEAN’s Leading Marketers Is Preparing for the Future

Dr. Nicco Tan, VP of Marketing at Resorts World Genting, discusses the state of marketing and the skills marketers should be building now. ... Read More

Marketing, Future of Work, Trailblazer Story

Dec 01, 2021 By Adam Wise

How CRM Automation Can Help Boost Your Marketing ROI

Salesforce Lead Solutions Engineer Adam Wise explains how to achieve a big improvement to your overall marketing ROI with CRM automation.... Read More

Marketing Automation, Marketing, CRM, Digital Transformation