Feature

Jul 22, 2020 By Gary Brandeleer

Equip Your Mobile Workforce for Success in the Field

Set your mobile workers up w/ success before they head out into the field. Here are 6 tools to keep them connected, improve first-visit resolution, boost productivity, and more.... Read More

Digital Transformation, Customer Service, Customer Experience, Service, Service Cloud

Jul 21, 2020 By Cheng Kian Khor

5G: An Opportunity to Reimagine Customer Experience

5G represents an opportunity to reimagine customer experience, as well as transform the IT stack to eliminate innovation bottlenecks.... Read More

Communications, Customer Experience, Customer Journey

Jul 15, 2020 By Chris Jordan

Personalisation in 2020: The 3 Ts

The three Ts of personalisation (targeting, timing, and testing) help marketers to personalise their marketing effectively. Learn more.... Read More

Customer Experience, Digital Marketing, Marketing Personalization, Personalization, Small Business

Jun 24, 2020 By Kemberly Gong

You Need to Uplevel Your Order Management System — Now What?

The COVID-19 health crisis accelerated the growth of ecommerce. In fact, digital revenue grew 20% year-over-year (YoY) in Q1 2020, according to the Salesforce Shopping Index powered by Commerce Cloud. When most countries are under lockdown, getting products to customers on their terms was critical.... Read More

Commerce, Customer Service, Commerce Cloud, Customer Experience, Ecommerce, Retail, Service

May 28, 2020 By Ari Bendersky

Innovation Expert Geoffrey Moore: Your Company’s Vision and Values Shouldn’t Change in a Crisis

Geoffrey Moore, the best-selling author of “Chasing the Chasm” and a respected marketing consultant and innovations expert, joined us to discuss how companies can thrive amid the COVID-19 crisis. Here, in the first of a three-part series, Moore encourages companies to reflect on what they can do to... Read More

Future of Work, Customer Experience, Leading Through Change, Thought Leadership, CEO

May 14, 2020 By Wade Wegner

5 Ways Technology Teams Can Deliver A Better Customer Experience Now

Business priorities have shifted from playing offense to defense. It is a critical time to focus on helping customers extract value from your products and services. That’s why your technology team needs to do all they can to leverage existing Salesforce products to improve the customer experience... Read More

Customer Experience, IT, Leading Through Change

Apr 24, 2020 By Rob Garf

The New Retail Customer Experience: 4 Ways Stores and Online Shopping Have Evolved

Here's how retailers can respond to dramatic shifts in category preferences, channel preferences, and consumer shopping behavior.... Read More

Commerce, Retail, Customer Engagement, Customer Experience, Ecommerce, Customer Satisfaction

Mar 31, 2020 By Mike Micucci

How to Keep Your Commerce Site Running in a Time of Crisis

Our Chair and CEO Marc Benioff posted a heartfelt letter to our customers earlier this week — and I echo his sentiments. At Salesforce, we’re focused on the health and safety of our employees, families, and communities, and this is no different for Commerce Cloud. We remain relentlessly focused on... Read More

Customer Engagement, Commerce, Commerce Cloud, B2B Commerce, Customer Experience, Leading Through Change

Mar 26, 2020 By Leandro Perez

How to Turn an In-Person Event Into a Compelling Virtual Experience

In February, Salesforce turned its World Tour Sydney conference into a virtual event in just 10 days. Here’s what we learned, along with tips for how you can do the same for your company. Last month, due to the unprecedented situation with COVID-19, we spent 10 days pivoting Salesforce World Tour... Read More

Digital Transformation, Marketing, Customer Experience, Leadership, Strategy, Leading Through Change