India is the fastest-growing trillion-dollar economy in the world, recently surpassing the GDP of the United Kingdom and France. COVID-19 has been a catalyst for accelerated digital transformation, with many Indian companies leveraging intelligent tech solutions to transform their working ecosystem and unlock new opportunities.
India’s financial sector, in particular, has seen rapid expansion and diversification, and holds vast potential for growth. With existing financial services firms thriving and new businesses entering the market, it is crucial that companies in this industry implement innovative digital solutions in order to compete.
In order to meet this demand, we are seeing an increasing number of fintech entrepreneurs, startups, and corporations partnering with AppExchange to develop and offer innovative solutions to the thriving financial services market in India. With AppExchange, our ISV partners are able to rapidly grow their business and reach more customers in the space.
What is AppExchange?
Think of AppExchange as an enterprise store that provides solutions to solve customers’ business challenges. The AppExchange ecosystem has over 6,000 ready-to-install solutions that empower customers to extend the functionality of Salesforce across all departments and industries. There have been over 8 million AppExchange installs to date.
For our partners, AppExchange is a marketplace to list their business, reach more customers and sell niche industry solutions that leverage their expertise. For partners looking to innovate, the Salesforce Platform enables them to build powerful, scalable solutions that tap into Salesforce whitespace and help solve unmet needs. Tools and support are available at every stage of the journey - from onboarding and licensing, to marketing programs and sponsorship - helping partners take their solutions to market and accelerate their business.
Transformation and growth with AppExchange
Within the Indian AppExchange community, we are seeing partners use AppExchange to deliver smart, integrated experiences that help companies connect teams and focus on the ultimate goal — meeting their customers' needs.
Companies like SMS-Magic have experienced great success as an AppExchange Partner. Co-Founder and CEO, Nitin Seth, shares, “AppExchange helped us create and innovate our conversational messaging platform, SMS-Magic.” SMS-Magic has since seen accelerated growth, reached broader markets, and is considered one of Salesforce India’s most innovative partners.
“It is inspiring to see the resilience and innovation of the Salesforce ecosystem in India. With AppExchange, we drive customer success and help unleash the potential of our partners, offering game-changing solutions for companies of all sizes in all industries.”
Interested in becoming a partner?
Get started on the path to business growth by visiting JoinAppExchange.com today. Discover the benefits of building on the Salesforce Platform and joining a thriving ecosystem of customers, partners, and local communities.
