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Keep Your SMB Moving Forward. See The Latest Trends for 2020

Oct 13, 2020 By Meredith Schmidt

New Research: Small Businesses Lean Into Tech, Social Justice, and Customers During COVID-19 Pandemic

Business as usual has been anything but “usual” over the past six months. In early 2020, as the global economy thrived, most small- and medium-sized business (SMB) leaders were focused on how to win new customers and access capital. But, the onset of COVID-19 brought new challenges, including a... Read More

Digital Transformation

Unlocking Value for Small and Medium Business: CRM Implementation

Sep 24, 2020 By Salesforce India

Infographic: Unlocking Value for Small and Medium Business: Get more Out of your CRM Implementation

Rising investment in the SMB sector and the COVID crisis are driving SMBs to revamp and digitise their operations. It is against this backdrop SMBs would do well to recalibrate the role that a flexible and comprehensive CRM solution can play in boosting efficiency and customer engagement. Dynamic... Read More

Digital Transformation

Benefits of stakeholder onboarding in Financial services (finserv) sector

Sep 08, 2020 By Salesforce India

Re-Engineer Onboarding in the Financial Services Sector for a Seamless Stakeholder Experience

Efficient merchant onboarding in the financial services sector translates into higher revenues for banks, NBFCs, and fintechs. Read this blog to know how technology can help automate onboarding and measure key metrics such as TAT, NPS, and lead conversion rate to accurately predict customer action.... Read More

Digital Transformation

Sep 04, 2020 By Michael Perla

3 Ways To Drive Sales Growth With Resources You Already Have

Sales is a tough gig right now. But we’ve got your back. Here’s a rundown of how to find more value and drive sales growth with the resources you already have... Read More

Digital Transformation, Sales, Sales Cloud

Aug 31, 2020 By Matthew Schroeder

Secure Your Small Business On the Cheap, 5 Cybersecurity Tips

Over half of small businesses suffered data breaches in the past year. But there are steps your small business can take to provide major cybersecurity gains for relatively little time and money ... Read More

Digital Transformation, IT, Leading Through Change, Small Business

Aug 17, 2020 By Chris Jacob

Marketing That Matters: Upskill Talent for the Strategy You Need

Here’s a look at three key data insights driving CMO decision-making today, informed by the State of Marketing and other consumer research. They also inspired lively conversation among top CMOs at our first Marketing in Motion event... Read More

Customer Engagement, CEO, Marketing, Marketing Cloud, Analytics, Data Management, Customer Experience, Digital Marketing, Digital Transformation

Aug 07, 2020 By Jody Farrar

What Does Salesforce Do?

Many people ask, “what does Salesforce do?” In this post, we answer some basic questions you have about our company and products. Learn about Salesforce... Read More

CRM, Customer Experience, Digital Transformation, Salesforce Ohana, Research

Jul 15, 2020 By Salesforce India

How to Restructure and Scale Your Service Operations in Times of Uncertainty

Customer service centres are being flooded with queries from anxious customers enquiring about flight ticket refunds, extensions on bill payments, insurance coverage for COVID-19, and more. This has dramatically increased the pressure on customer service leaders who have to find a way to manage... Read More

Digital Transformation

Jul 13, 2020 By Heather Conklin

The Ground-Breaking, Emotional Journey of Digitising Your Business Model (And How We Can Help)

If you’re in a company C-suite in today’s atmosphere, you know this “digital transformation” everyone is talking about is critical. But igniting this kind of change on your own is an entirely different story. But, now anyone can fast track the move to digital with the help of Customer 360 Guides ... Read More

Digital Transformation, CEO, Customer Experience