Feature

Dec 01, 2020 By Salesforce India

7 Sure-shot Tactics to Increase your Sales this Festive Season

This festive season is unlike any other, for consumers as well as retailers. Even with stores opening and malls putting out the red carpet, most shoppers are still reluctant to engage in physical retail therapy, and will prefer to shop online. So how are you connecting with customers who are stuck... Read More

Digital Transformation

Nov 25, 2020 By Salesforce India

Getting Ahead of Disruption: How Customer Intimacy Can Help Banks Succeed

The bank of the future is likely to look very different than it does today. Smaller in real estate but larger in terms of distribution, future banks will be digital-first, quick to innovate, and laser focused on customer needs. As they compete with new-age digital disruptors, banks will leverage... Read More

Digital Transformation

Nov 24, 2020 By Salesforce India

Infographic: Using Technology to Connect the Dots in the Retail Customer Journey

Customers have come to expect a seamless omnichannel retail experience from all categories of retailers. And technology allows you to create such experiences by eliminating any possible gaps and inefficiencies in the customer journey, thus increasing revenue opportunities as well as customer... Read More

Digital Transformation

Nov 19, 2020 By John Mullins

How Ready are you for the eCommerce Surge?

Online has become a lifeline for many businesses. Here’s how you can quickly set up an e-commerce service to boost sales and brand presence, while also providing customers with a faster path to purchase.... Read More

Digital Transformation

Nov 18, 2020 By Kiran Kumar Kesavarapu

The Business of Banking is now “Open” and Here to Stay

Much has been written about the imminent disruption to the traditional business model of banking that is forcing the widespread change that is being witnessed within banks. Some of this change is fairly well documented – for example, the launch of asto.io, a neo bank for small businesses to succeed... Read More

Digital Transformation

Nov 11, 2020 By Salesforce India

7 Ways to Bring the Sparkle Back this Diwali

This year, all of us are in an alternate reality. Working from home, online classes for our kids, grocery shopping from the comforts of our home, and doing all we can to stay safe, yet carry on. As the festive season begins, here are some ways you can spread a smile. ... Read More

Digital Transformation

Oct 29, 2020 By Kaci Smith

8 Sales Cloud Productivity Tips To Drive Growth

The best salespeople stay close to their customers. Hear from account executives, Sales Cloud staff, and members from our Trailblazer community as they share their best advice and pro tips to grow your revenue while selling remotely... Read More

Digital Transformation, Sales, Sales Cloud

Oct 22, 2020 By Salesforce India

A Small Biz Today could be Unicorn Tomorrow

In an interview with The Mint, Arundhati Bhattacharya, CEO & Chairperson, Salesforce India, spoke about the company's focus on the SMB segment in India, the challenges, the outlook for next year, among others. Here are some edited excerpts from that interview. Are you seeing increased demand... Read More

Digital Transformation

Oct 15, 2020 By Paridhi Singh

Why Now Is the Time for Fintech Companies to Partner With AppExchange

India is the fastest-growing trillion-dollar economy in the world, recently surpassing the GDP of the United Kingdom and France. COVID-19 has been a catalyst for accelerated digital transformation, with many Indian companies leveraging intelligent tech solutions to transform their working ecosystem... Read More

Digital Transformation