Feature

Jul 07, 2020 By Salesforce India

What Will the Future of B2B Commerce for Manufacturers Look Like?

Reimagining commerce is the new business imperative for manufacturers. Customers know what it’s like to shop on B2C platforms like Amazon where the buying journey is seamless, easy, and convenient. They expect a similar experience with B2B buying as well. Can manufacturers live up to these... Read More

Digital Transformation

Jun 24, 2020 By Salesforce India

Infographic: Digital Lenders Are Changing the Rules; How Can Traditional Players Fight Back?

Traditional banks in India have a wider reach compared to other institutions. But their products and services are still inaccessible to 190 million Indians. In this scenario, digital lenders have emerged as a ray of hope for the unbanked and the underbanked - people living on the fringes of the... Read More

Digital Transformation

Jun 11, 2020 By Kiran Kumar Kesavarapu

Re-energising the Indian Economy Through Digital Lending

As the country sees an easing of the lockdown, it will be ‘business as usual’ for some of us. But some sections of the economy – including small and medium-sized businesses (SMBs) and people in the middle to low-income strata – will need a booster shot to bounce back. Immediate fund infusion or... Read More

Digital Transformation

Jun 02, 2020 By Deepak Pargaonkar

Infographic: The APAC Employee Engagement Report

The performance and profitability of an organisation are closely connected to how engaged its employees feel at work. An engaged employee is passionate about their work and feels a deep commitment to the growth of their company. Prior to the COVID-19 pandemic, Salesforce conducted a survey of... Read More

Digital Transformation

May 22, 2020 By Salesforce India

Optimising Retail Opportunities in a COVID-19 World

The COVID-19 crisis may have hit retailers hard, but it isn’t all gloom and doom. Many opportunities are emerging for retailers to connect with customers, and to reimagine their business models. We explored some of these trends in a recent webinar on “How to Optimise Retail Operations in Times of... Read More

Digital Transformation

May 18, 2020 By Salesforce India

How to Digitally Transform Your Small Business in 5 Simple Steps

COVID-19 and the subsequent nationwide lockdown has meant that businesses have closed their offices and their employees have started working from home. This remote working scenario has made the strongest possible case for digital transformation. We realise that for small businesses, a complete and... Read More

Digital Transformation, Small Business

May 04, 2020 By Michael Machado

Why We’re Bringing Voice to CRM

Voice is now a staple of our everyday consumer lives. This isn’t surprising as voice is a natural, more efficient way to perform tasks. And just as we’ve watched voice evolve as a mainstay in the consumer world, we’re now seeing how it transforms business. But the stakes are higher in an enterprise... Read More

Einstein, CEO, IT, Artificial Intelligence, Digital Transformation, Dreamforce, News

Photo of happy Salesforce Dreamforce attendees

Apr 23, 2020 By Jody Farrar

What Does Salesforce Do?

Maybe you’ve heard CEO Marc Benioff speak on CNBC or CNN. You may also recognise our cloud logo, friendly characters, or our very tall headquarters in San Francisco. But, because our work in the world is so varied, we often field the question: What does Salesforce actually do? In short:... Read More

CRM, Customer Experience, Digital Transformation, Salesforce Ohana, Research, Salesforce 101 Academy

Mar 31, 2020 By Polly Sumner

How to Maintain Customer Relationships While Working Remotely

My job is to ensure every customer gets the most value out of Salesforce, but my passion is establishing and building trust. As the Chief Adoption Officer, I spend more than half my time meeting with customers all around the world. It’s that face-to-face interaction that helps me help them. On any... Read More

Digital Transformation, Leading Through Change, Sales, Sales Cloud