June 17, 2019 By Salesforce Canada

Get Ready! Salesforce Connections Is Happening

Salesforce Connections is not just about driving engagement with customers, but staying engaged with your professional community long after you get back to the office.... Read More

Sales, Marketing, Customer Service

June 7, 2019 By Salesforce Canada

How Are Content And Social Media Marketing Related?

There’s the demand generation or brand team within the marketing department, who make sure customers and prospects are aware of the company and what it offers. There is the product marketing team, which focuses on driving interest in a particular tool or category of items. Sometimes there’s a... Read More

Marketing

May 22, 2019 By Salesforce Canada

Don’t Be Fooled — Social Listening Isn’t A Passive Task

If you’re new to social listening, talk with your team about some of the following guidelines and how you can tailor them to the processes and procedures you’ll put in place for your company: ... Read More

Marketing

May 20, 2019 By Alexandra Tachalova

How to Plan Your Digital Marketing Strategy

A digital marketing strategy is one of those terms that most marketers have heard of, but seldom have seen it planned and implemented well. If you’re still trying to search Google for “what is digital marketing strategy,” the following should help. ... Read More

Marketing

May 17, 2019 By Salesforce Canada

New Research: How Canada’s Manufacturing Sector Can Achieve Digital Transformation

This is more than research — it’s a way to see a community of peers who are striving for the same goals, and how they’re successfully figuring out the best ways to reach them. ... Read More

Marketing

May 13, 2019 By Salesforce Canada

All The Ways Your Company Can Use Social Media

Brainstorm all the ways social media could have an impact on the areas that matter most to your business. We’re happy to get the ball rolling: ... Read More

Marketing

May 6, 2019 By Salesforce Canada

Company Intranet, Wiki Or Knowledge Base: Many Names, One Purpose

In the beginning there were the filing cabinets. Often they were located far away from the employees who needed them, either down the hallway from their desks or on another floor entirely. And yet if you needed an HR form, a project document or a copy of a company memo, you could expect to find... Read More

Marketing

April 29, 2019 By Salesforce Canada

8 Highly Effective B2B Lead Generation Ideas

How To Use Personas The Right Way

Beyond making sure you don’t simply forget about your personas, however, there are some other dos and don’ts that will help maximize the value they can bring to marketing in the Age of the Customer.... Read More

Marketing

FEATURED MARKETING POST

Marketing Funnels and Customer Journey Maps: Two Buzzwords You Need to Know

BY AMANDA DISILVESTRO

Get Ready! Salesforce Connections Is Happening

How Are Content And Social Media Marketing Related?

Don’t Be Fooled — Social Listening Isn’t A Passive Task

How to Plan Your Digital Marketing Strategy

New Research: How Canada’s Manufacturing Sector Can Achieve Digital Transformation

All The Ways Your Company Can Use Social Media

Company Intranet, Wiki Or Knowledge Base: Many Names, One Purpose

8 Highly Effective B2B Lead Generation Ideas

How To Use Personas The Right Way

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