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January 3, 2020 By Salesforce Canada

Create Better Content Marketing In 7 Steps

Although some content marketers can be as productive as a team of factory workers, it’s important to remember that you’re not creating widgets. The assets content marketing teams produce — whether it’s white papers and eBooks, blog posts or videos — always need to ladder back to a business... Read More

Content Marketing, Marketing

February 15, 2016 By Salesforce Canada

Here’s Why Your Sales Team Should Invest More Time on Content Marketing

Content marketing is an important tool for your sales team. Used well, it can help salespeople move customers through the pipeline and close sales faster.... Read More

Content Marketing

December 16, 2015 By Danny Wong

7 Content Marketing Tactics That Boost Sales and Influence Buyer Behaviors

"Content" is a marketing buzzword, but when used properly, it can boost your SEO and increase sales. This article reveals how to make sure content marketing benefits your business.... Read More

Content Marketing

October 29, 2015 By AJ Ghergich

Here's How to Deliver Actual Results With Content Marketing

AJ Ghergich breaks down his Dreamforce 2015 presentation and discusses the relationship between content marketing and SEO in this article for Blogtober.... Read More

Content Marketing

October 20, 2015 By Joe Pulizzi

Wisdom from the Godfather: How to Find Success with Content Marketing

This Blogtober article is an excerpt from the Marketing Cloudcast episode with Joe Pulizzi, the Godfather of Content Marketing.... Read More

Content Marketing

October 2, 2015 By Joe Pulizzi

A Simple Content Marketing Formula that Most Companies Ignore

Content marketing is a tricky subject, but Joe Pulizzi, one of the leaders in the industry, helps break it down in his article for Blogtober.... Read More

Content Marketing

August 17, 2015 By Ronell Smith

How Content Strategy Makes it Possible to Run Circles Around the Competition

The benefits of content strategy are hard to ignore. Producing smart, shareable content can help establish a path for your brand and allow you to thrive where the competition is weakest. ... Read More

Content Marketing