360 PERSPECTIVES

How To Connect Silos
and Put Customers First

3 Digital Marketing Trends to Know in 2017-2018

Sep 07, 2017 By Devon McGinnis

How to Impress Your CMO: 3 Digital Marketing Trends to Know

Data beats opinions. It’s cliché because it’s often true. When trying to persuade “higher ups” on an idea, you’re more likely to sway them if you bring data that supports your point. It shows you’ve done your homework, researched the options, and deserve to have an opinion on the matter. So if... Read More

Digital Marketing, Marketing, Marketing Cloud, Research

Aug 28, 2017 By Matthew Cameron

3 Things You Need to Know About the Future of IT in Banking

The banking industry hasn’t always been a pioneer of tech innovation. Restricted by regulations and siloed organizational structures, banks have often seen innovation in traditional service offerings as too complex or risky. But the world’s most tech-savvy generation is all grown up, and they... Read More

Financial Services, Research

Aug 15, 2017 By Allison Johnson

[Infographic] 4 Customer Service Expectations and How to Meet Them

Consumers don’t choose their favorite brands based solely on products anymore. Today, it’s about the total brand experience — one that includes high standards for customer service responsiveness, efficiency, and overall helpfulness. As consumers have grown accustomed to the ease, intelligence, and... Read More

Service, Service Cloud, Research

Aug 03, 2017 By Seema Kumar

Why CIOs and IT Leaders Are Prioritizing Customer Experience

IT may not traditionally rank at the top of the list when you think about customer-facing departments throughout the business. But perhaps it should. Enterprise IT has never been as focused on the customer experience as it is today — and its importance is only growing. The second annual “State of... Read More

IT, Research

Jul 18, 2017 By Seema Kumar

Citizen Development: The Next Frontier for IT Innovation

Once upon a time, IT teams were content to release a single app for various stakeholders — employees, customers, etc. — and let it live as-is without any updates for two or three years. But now, those same stakeholders expect updates every few weeks — or even in a matter of days. Put simply, the... Read More

IT, Research, Low Code

Jul 13, 2017 By Alexandra Siegel

New Research: How Leading with Equality and Values Impacts Your Business

Increasingly, customers and employees expect companies — and their leaders — to stand for more than just the bottom line. More and more social advocacy, a commitment to equality, and giving back are defining successful brands. To learn more about these evolving expectations, Salesforce Research... Read More

Careers, Research

Jun 29, 2017 By Seema Kumar

IT's New Charge: Transform the Digital Employee Experience

Customers have traditionally led the charge in demanding connected, consumer-centric interactions from companies. But customers aren’t the only ones with heightened expectations. Now it’s the employee’s turn — and they expect the same mobile-first, connected, and personalized experiences from their... Read More

IT, Research

Jun 27, 2017 By Jim Sinai

[Infographic] Customer-Facing AI Use Cases Abound across Sales, Service, and Marketing

There’s no question that a smarter era powered by artificial intelligence (AI) is here. It seems everywhere you look, AI is in the spotlight. But there’s a general misconception that AI is limited to back office and other technical applications. While well-established and extremely valuable, back... Read More

Sales, Marketing, Research, Service, Artificial Intelligence

Jun 07, 2017 By Joshua Newman

Salesforce ‘2017 Connected Patient Report’: Payers and Pharmaceutical Firms Earn Patient Trust, Early Days for AI

Americans have a complicated relationship with the healthcare industry. While the political debate around how best to structure health payments and quality of care rages on, U.S. citizens are experiencing remarkable shifts in how they find and receive care, communicate with their providers and... Read More

News, Research, Health Cloud

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

How to Impress Your CMO: 3 Digital Marketing Trends to Know

3 Things You Need to Know About the Future of IT in Banking

[Infographic] 4 Customer Service Expectations and How to Meet Them

Why CIOs and IT Leaders Are Prioritizing Customer Experience

Citizen Development: The Next Frontier for IT Innovation

New Research: How Leading with Equality and Values Impacts Your Business

IT's New Charge: Transform the Digital Employee Experience

[Infographic] Customer-Facing AI Use Cases Abound across Sales, Service, and Marketing

Salesforce ‘2017 Connected Patient Report’: Payers and Pharmaceutical Firms Earn Patient Trust, Early Days for AI

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First