Increasingly, customers and employees expect companies — and their leaders — to stand for more than just the bottom line. More and more social advocacy, a commitment to equality, and giving back are defining successful brands. To learn more about these evolving expectations, Salesforce Research surveyed over 1,500 business professionals on workplace equality and values-driven leadership trends.
The resulting report, “The Impact of Equality and Values Driven Business,” reveals that companies that lead with their values, create social impact, and actively work to make their cultures more diverse and inclusive are better positioned to achieve strong customer loyalty as well as boost employee engagement and productivity. Here are a few key stats:
Employees who feel their voice is heard at work are nearly five-times (4.6X) more likely to feel empowered to perform their best work
Employees who say their company provides equal opportunities are nearly four times (3.8X) more likely to say they are proud to work for their company
80% of customers and employees believe businesses have a responsibility to make a positive impact on society
11 out of 14 C-level and senior executives surveyed said that it’s become more important to their company culture to promote equality
Only approximately one-third of business professionals (36%) say their company is actively working to be more diverse, and less than half (44%) say their company is engaged in community service
Salesforce strives to be a values-driven business and equality is one of four core values. We are working together with our entire Ohana — employees, customers, partners, community — to create a more equal world for all. Here are some thoughts from our executives working to drive equality in our workplaces and communities:
To learn more about workplace equality trends and how you can lead with your values to drive real business impact, download the full report here.