360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jan 08, 2014 By Rajat Paharia

How Gamification and Big Data are Driving Business Today

When people hear the word “gamification,” they often just hear the word “game” and then immediately think of a distracted, unproductive workforce seeking entertainment – or at best, some random, fuzzy benefit. At Dreamforce 2013, attendees learned that this is not the case. In fact, one of... Read More

Cloud

Jan 08, 2014 By Deborah Sweeney

How to Give Your Business a Name That Sticks

Everyone instantly recognizes the big company brand names. Coca-Cola, Starbucks, Target, and Google are no strangers to the media or to us; since these names are so well regarded they’re at household item status. But the question is how did those companies get to be the huge, widely known brands... Read More

Marketing, Small Business

Jan 08, 2014 By Amanda Nelson

Adoption of Salesforce1 Soars as Companies Move to the Social, Mobile and Connected Cloud

Salesforce1 is the new social, mobile and cloud customer platform built to transform how companies sell, service and market for the Internet of Customers. In its first month, the Salesforce1 Customer Platform drove a 96% increase in active users of the Salesforce1 mobile app and a 46% increase in... Read More

Featured, News

Jan 08, 2014 By Jason Boies

How to Respond to Feedback on Social Media - Positive and Negative

Social media has truly given the consumer the ability to take charge of the conversation and offer instant feedback to your brand. Immediately visible and actionable by your customer service team, it's important to let customers know you've heard that feedback and are willing to respond, one way... Read More

Marketing, Social Media Marketing, Best Practices

Jan 08, 2014 By Jenna Hanington

5 Must-Read Tips for Sales and Marketing Success in 2014

Pardot's Adam Blitzer recently wrote about the importance of making sure your sales and marketing teams are always working together toward similar (if not the same) goals. As we enter 2014, this alignment is going to become even more important - and Adam isn't the only one who thinks... Read More

Marketing, Digital Marketing, Best Practices

Jan 07, 2014 By Laura Fagan

10 Tips for Sales Hiring [INFOGRAPHIC]

It should go without saying that you’re only as successful your sales team. The people you add to that group can either make or break the customer relationships needed to meet and exceed quotas. With this in mind, we’ve assembled four sales experts to offer solid advice on how you can come... Read More

Sales

Jan 07, 2014 By Aleksey Savkin

4 Steps to Upgrade From Sales Monitoring to Sales Management

The difference between measurement and management is clear. Measurement refers to passive monitoring and fixing occurring problems in a "fire-fighter" style, while management stands for a sustainability and improvement process. The question is: what does a typical sales... Read More

Sales

Jan 07, 2014 By Thomas Oriol

3 Best Practices for Sales Pipeline Management

Last month, an interesting article by CEB executives on the Harvard Business Review website pushed for a more creative approach to B2B sales. The arguments are familiar: well-informed customers, changing buying behaviors, and increased pressure on prices all contribute to the demise of the... Read More

Sales

Jan 07, 2014 By Kyle Lacy

98% of Global Marketers Increasing or Maintaining Digital Spend

The most comprehensive marketing report of 2014 is here. ExactTarget surveyed over 2,500 marketers to identify the major challenges, areas of potential growth, and channel-by-channel strategies that marketers must know in 2014. That research is now available in our 2014 State of Marketing report.... Read More

Marketing, Digital Advertising, Industry Report

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

How Gamification and Big Data are Driving Business Today

How to Give Your Business a Name That Sticks

Adoption of Salesforce1 Soars as Companies Move to the Social, Mobile and Connected Cloud

How to Respond to Feedback on Social Media - Positive and Negative

5 Must-Read Tips for Sales and Marketing Success in 2014

10 Tips for Sales Hiring [INFOGRAPHIC]

4 Steps to Upgrade From Sales Monitoring to Sales Management

3 Best Practices for Sales Pipeline Management

98% of Global Marketers Increasing or Maintaining Digital Spend

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First