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Aleksey Savkin
Aleksey Savkin is a founder of AKS-Labs, vendor of BSC Designer software and tools for software engineers. His areas of expertise are remote team management, Balanced Scorecard, KPIs, business performance management, general info-business development and marketing. Aleksey is the author of a number of articles and books on Balanced Scorecard. He runs Balanced Scorecard seminars in the Moscow Business School (MBS).
In a traditional business model, customer service, sales, marketing, development and other business units work separately. Sometimes those who work with the clients directly have no actual interaction with those who create and market products or services. The result is that a company cannot...
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The difference between measurement and management is clear. Measurement refers to passive monitoring and fixing occurring problems in a "fire-fighter" style, while management stands for a sustainability and improvement process. The question is: what does a typical sales...
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Some salespeople have mastered the usage of the Balanced Scorecard. They
experience a better understanding of their own business, e.g. who their customers are, what they need to do to approach this client, what's needed to improve their skills, and what technologies they have to implement to...
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