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Rajat Paharia
Rajat Paharia is the founder and Chief Product Officer at Bunchball, the leader in gamification and creators of the award-winning application Nitro for Salesforce.
Gamification is now a familiar – and proven – approach to enhance sales effectiveness. But that doesn’t mean gamification is only for sales. At its core, gamification is a data-driven motivation strategy you can use to improve the performance of your organization across the board. That means...
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Over the past two decades, the traditional sales process has been completely transformed. Today’s marketplace is global and complex, and yet buyers are increasingly savvy and informed—even without the help of salespeople. The number of decision-makers on complex purchases has increased. Sales...
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When people hear the word “gamification,” they often just hear the word “game” and then immediately think of a distracted, unproductive workforce seeking entertainment – or at best, some random, fuzzy benefit. At Dreamforce 2013, attendees learned that this is not the case. In fact, one of...
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