360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jan 14, 2014 By Ian Brodie

Don’t Fall Into these 3 Critical Sales Traps (Again) in 2014

New year. Fresh start. Fresh hopes. Unfortunately for many salespeople and business owners, those hopes will be crushed pretty quickly in 2014 if they fall into the same critical traps they did in 2013. Now don’t get me wrong, I’m not talking about the sort of mistakes novices or bad... Read More

Featured, Sales

Jan 14, 2014 By David Alston

10 Ways to Show Your Community Love

In many ways, a healthy relationship between your brand and its community parallels that of a healthy relationship between two people. Both relationships rest on simple tenets like respect, and both should be celebrated whenever possible. When thinking about the connection you've built with... Read More

Marketing, Customer Journeys, Best Practices

Jan 13, 2014 By Laura Fagan

Marc Benioff: 5 Ways the Salesforce1 Platform Sets Itself Apart

Salesforce.com chairman and CEO Marc Benioff took his Internet of Customers message to the Big Apple last week. On the first stop of the 2014 Salesforce1 World Tour, Benioff spoke of all the ways companies now have to engage consumers: social media, mobile, and connected devices, also known as the... Read More

Mobile, Platform

Jan 13, 2014 By Heike Young

The State of Marketing 2014 (As Told by 2,500 Marketers)

Digital marketing budgets will stay the same or increase for 98% of marketers, according to ExactTarget's new survey of over 2,500 marketing professionals, entitled, 2014 State of Marketing. This report analyzes marketers' responses to a variety of questions about their... Read More

Featured, Marketing

Jan 13, 2014 By Jennifer Burnham

A Blueprint for the Perfect Blog Post [INFOGRAPHIC]

Blogging is a proven way to drive traffic to your website and build an audience. Yet, despite its prominence as a sales and marketing tactic, not all who blog have mastered the basics. Variables like title optimization, body copy organization, imagery, links, and SEO keywords can have an... Read More

Marketing

Jan 13, 2014 By Geoffrey James

Sales Tips: The 6 Emotions That Drive Customer Buying Behavior

Customers make purchasing decisions because they have carefully considered a set of good information, right? No, not really. Customers make decisions at the gut level, because buying decisions are always the result of a change in the customer's emotional state. While information may... Read More

Sales

Jan 13, 2014 By Jenna Hanington

20 Incredible Marketing Automation Stats

Marketing automation is getting harder to ignore, especially when the industry is expected to grow 50% by 2015 (SiriusDecisions). More and more top-performing companies are adopting marketing automation solutions, and with the data uncovered over the past few years, it’s not hard to see why. If... Read More

Sales Cloud

Jan 13, 2014 By Peri Shawn

Sales Coaching: What Kind of CRM User Are You?

Sales managers typically use their CRM in one of two ways when they sales coach. They either “coach the numbers” or coach their people. When sales managers “coach the numbers,” they typically enter into their sales coaching sessions armed with their CRM numbers, as if talking about... Read More

Cloud, Featured, Sales

Jan 10, 2014 By Brent Leary

Screaming for a Good, Fundamental Customer Experience

Customer experience (CX) feels like "the next big thing." In many cases, it's a term companies are using in reaction to the growing power consumers have due to their affinity for devices and social networks—and their desire to operate more of their lives through them. However, this... Read More

Customer Service, Cloud

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Don’t Fall Into these 3 Critical Sales Traps (Again) in 2014

10 Ways to Show Your Community Love

Marc Benioff: 5 Ways the Salesforce1 Platform Sets Itself Apart

The State of Marketing 2014 (As Told by 2,500 Marketers)

A Blueprint for the Perfect Blog Post [INFOGRAPHIC]

Sales Tips: The 6 Emotions That Drive Customer Buying Behavior

20 Incredible Marketing Automation Stats

Sales Coaching: What Kind of CRM User Are You?

Screaming for a Good, Fundamental Customer Experience

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First