360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Apr 21, 2014 By Devon McGinnis

Why Audi Kills it on Instagram: #brandcrush

I admit it: I have a huge #brandcrush on Audi. I love just about every car and marketing move they make. But even if you don't have a thing for this particular brand, you can take a page from the company's use of Instagram and apply the practices to your own brand's Insta-presence. So, what's to... Read More

Marketing, Social Media Marketing, Strategy

Apr 21, 2014 By Drew Beechler

Facebook's "Nearby Friends" Could Bring New Opportunities for Location-Based Marketing

Last week, Facebook announced the rollout of a new opt-in feature called "Nearby Friends." As its name suggests, the new feature allows you to discover if friends are nearby or precisely where they are located using location sharing from your iOS or Android device. A number of potential... Read More

Marketing, Social Media Marketing, Mobile Marketing

Apr 18, 2014 By John Cousineau

4 Ways Managers Can Better Empower Their Sales Team

It’s more important than ever for business leaders of today to empower their employees. Setting them up for success is all about allowing for collaboration and engagement, and abandoning the “command-and-control” management style of old. This idea is the focus of Dan Pontefract’s title, Flat Army:... Read More

Sales

Apr 18, 2014 By Tibor Shanto

LinkedIn Selling for Small Business Owners

Last year, I presented at a gathering of 50 small business owners and leaders. Most were younger than me. When I asked them about social selling, such as how many had LinkedIn profiles, less than a third did. When I asked how many of those had been on LinkedIn in the last month, about a... Read More

Sales, Small Business

Apr 18, 2014 By Matt Heinz

9 Top Priorities For B2B Sales Leaders

Clearly, priority number one for the VP of Sales or Chief Revenue Officer is to make the number. As we move along in 2014, how are you doing on that goal? To meet and exceed your goals, you need a plan that will get you there, and a focus on priorities to help you execute. Here are nine... Read More

Sales

Apr 18, 2014 By Keith Rosen

Don’t Sell The Way You Buy

Empathy in sales is great. Except when you take it too far and assume your prospects approach buying decisions the same way you do. I was concluding a training session that I was delivering in Florida for a national association. As I brought the program to its natural conclusion, I let the... Read More

Sales

Apr 18, 2014 By Adam Wexler

Why Twitter Lists Should Be Your #1 Resource for Social Selling

Twitter Lists are arguably the most underutilized feature on Twitter. When it comes to social selling, they are unquestionably a tremendous asset that too few marketers and salesmen leverage. For starters, a Twitter List allows you to organize a specific subset of prospects and subsequently... Read More

Featured, Sales

Apr 18, 2014 By Chad White

Did You Forget Your Subscriber's Signup Anniversary?

Like most triggered emails, anniversary emails also generate strong returns. It's kind of a broad category, since they can celebrate a wedding anniversary, the anniversary of a product purchase or a first purchase, or mark the number of years that a subscriber has been with you. All of them,... Read More

Marketing, Email Marketing, Marketing Automation

Apr 18, 2014 By Tammi St. Angelo

Are Your Email Practices Abiding with CAN-SPAM?

While CAN-SPAM may be old-hat to many email marketers, this industry is one of rapid change and growth with new faces joining every day. Because of this, it's always good to brush up on the requirements and keep current. What is CAN-SPAM and what does it stand for? The CAN-SPAM Act regulates... Read More

Marketing, Email Marketing, Best Practices

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Why Audi Kills it on Instagram: #brandcrush

Facebook's "Nearby Friends" Could Bring New Opportunities for Location-Based Marketing

4 Ways Managers Can Better Empower Their Sales Team

LinkedIn Selling for Small Business Owners

9 Top Priorities For B2B Sales Leaders

Don’t Sell The Way You Buy

Why Twitter Lists Should Be Your #1 Resource for Social Selling

Did You Forget Your Subscriber's Signup Anniversary?

Are Your Email Practices Abiding with CAN-SPAM?

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First