360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Aug 04, 2014 By Adrian Davis

Whose Account Is It Anyway? 5 Tips for Key Account Management

As organizations try to be strategically significant to their customers, they inevitably realize the value and necessity of implementing a key account management program. Key account management differs from sales in that the objective is not a transaction, and the measurement of success goes... Read More

Featured, Sales

Aug 04, 2014 By Kaylee Fulford

4 Social Media Sites to Leverage Your Visual Content

Marketers have figured out by now that social media presence is essential for growing their brands. Facebook, Twitter, and Instagram have become "tier 1" social sites, but there are dozens of other emerging social media channels that are available for marketers as well. Most of these sites... Read More

Marketing, Social Media Marketing, Strategy

Aug 01, 2014 By Jeff Toister

Seasonal Workers Need Training Too

Many companies rely on seasonal workers to bolster their customer service teams during busy times like the back-to-school season. To customers, these agents are indistinguishable from regular employees. That is, of course, until they experience a service failure due to the seasonal employee’s lack... Read More

Featured, Customer Service

Aug 01, 2014 By Kyle Porter

What Is Sales Development? (And Why It's Important)

In the traditional world of sales, the spotlight has shined brightly on deal closers, while sales development reps (SDRs) have mostly been left in the dark. Closers have a plethora of books, webinars, videos, software, and other resources dedicated to their role. It’s a stark contrast... Read More

Featured, Sales

Aug 01, 2014 By Geraldine Gray

App Mavericks Series, Ep. 1: Bizible CEO Aaron Bird on Marketing Analytics

App Mavericks is a new video series from the AppExchange, intended to introduce Salesforce customers to cool new apps through the eyes of Salesforce super-users and MVPs. This is the first in a series, so expect regular updates and subscribe to the AppExchange YouTube Channel to see new App... Read More

AppExchange, Featured, IT

Aug 01, 2014 By Michael Litt

From Sales Training to Better Prospecting: Why Video in Chatter Matters

More than 80% of B2B marketers are now reporting great success with using online video as a lead generation and qualification tool. But as many of us are learning, online video is no longer just for marketers. Because of its unique ability to educate and engage, online video is now being... Read More

Sales

Aug 01, 2014 By Jordan Noel

5 Tips to Building a Strong Brand

In today's world, your brand is your identity. A strong brand must entertain, educate, and inspire your customers. A great brand represents more than a product-it embodies a company's core values, which creates an emotional connection between your customers and your brand. This emotional connection... Read More

Marketing, Digital Marketing, Best Practices

Jul 31, 2014 By Laura Fagan

Why Cloud-Based Apps Are Key to Unlocking the Internet of Things

Simply put, the Internet of Things takes physical objects, connects them to the Internet, and allows them to be read and controlled remotely. But gathering this intelligence isn’t enough. It’s also important to understand the context around it. The data from connected devices becomes more... Read More

Featured, IT

Jul 31, 2014 By Deborah Sweeney

3 Ways Ramping Up Your Marketing Can Fight Off a Summer Slump

The term “summer slump” presents a pressing problem for a lot of small businesses. It seems like there’s always a point during the summer when sales begin to dwindle, productivity winds down, and everything sort of grinds to a halt until fall. This can be a bit frightening, especially if your... Read More

Marketing

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Whose Account Is It Anyway? 5 Tips for Key Account Management

4 Social Media Sites to Leverage Your Visual Content

Seasonal Workers Need Training Too

What Is Sales Development? (And Why It's Important)

App Mavericks Series, Ep. 1: Bizible CEO Aaron Bird on Marketing Analytics

From Sales Training to Better Prospecting: Why Video in Chatter Matters

5 Tips to Building a Strong Brand

Why Cloud-Based Apps Are Key to Unlocking the Internet of Things

3 Ways Ramping Up Your Marketing Can Fight Off a Summer Slump

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First