Oct 16, 2014 By Joel Book

Email: The Linchpin of 1:1 Digital Marketing

During Connections 2014, I had the chance to chat with LiveIntent's Nick Dujnic about the convergence of Marketing, Sales, and Customer Service and how brands like Best Buy, Fitbit, Sony, Trunk Club, and The Honest Company are successfully using data and 1:1 interaction technology to deliver a... Read More

Marketing, Email Marketing, Events

Oct 16, 2014 By Zachary Reiss-Davis

Facebook Custom Audiences Make Your Social Advertising Personal

Today at Dreamforce, Social.com showed the power of targeting individual people on Facebook using two different methods: 1) Importing a group of customers directly to Facebook via Social.com using email address, user ID, or phone number as a new Custom Audience or Lookalike Audience 2) Using... Read More

Marketing, Digital Advertising, Strategy

Oct 15, 2014 By Laura Fagan

ICYMI: 5 Highlights from Today at Dreamforce

Day 3 of Dreamforce has come and gone. No doubt your head is spinning with everything you’ve learned this week about Salesforce’s new Customer Success Platform and how you are going to implement it to grow your business and build customer relationships. Companies can use this never-before-seen... Read More

Analytics, Dreamforce, Featured, Marketing Cloud, Platform, Sales Cloud, Service Cloud

Oct 15, 2014 By Alexa Schirtzinger

Dreamforce Highlight: 5 Mission-Critical Requirements to Establishing Value & Increasing Revenue

Consider this: In your job, whatever role or industry you may occupy, you have a moral imperative to create value. Then take that a step further: you also have a moral imperative to capture the value you create. That's how Anthony Iannarino, the CEO and founder of B2B Sales Coach... Read More

Oct 15, 2014 By Emily Stanford

Perks & Surprises: Finding the Unexpected at Dreamforce

Dreamforce is packed with A-list keynote speakers, over 1,450 visionary breakout sessions, plus the gala with Bruno Mars. But there are also subtle surprises and hidden gems in the midst. Here are some of the perks and surprises that we found while wandering the expansive Dreamforce grounds. Pono... Read More

Community, Dreamforce, Events, Featured

Oct 15, 2014 By John Cousineau

5 Tips for Maximizing the Rest of Dreamforce

Dreamforce is a remarkable opportunity for many things — professional development, networking, discovering new ways to conquer key issues you’re now tasked with addressing. But now that it's halfway over, you might be feeling a bit overwhelmed at how to get the most out of time here. Hit... Read More

Careers, Dreamforce, Events, Marketing

Oct 15, 2014 By Laura Fagan

Wednesday Agenda: 7 Things You Shouldn't Miss Today at Dreamforce

It’s Day 3 of Dreamforce. Along with many amazing expert-led breakout sessions, plus the Cloud Expos, check out Code.org’s Hadi Partovi on the importance of teaching computer science in schools, and entrepreneur and venture capitalist Marc Andreessen on how software is eating the world. And that’s... Read More

Dreamforce

Oct 14, 2014 By Alexa Schirtzinger

ICYMI: 5 Highlights from Today at Dreamforce

Can you believe it? Day 2 is already drawing to a close and we're almost halfway through the four-day adventure that is Dreamforce. But before you head off to the Dreamforce Gala and dance the night away with Bruno Mars, here are the 5 major highlights from today, in case you missed it. The... Read More

Analytics, Apps, Dreamforce, Events, Featured

Oct 14, 2014 By Laura Fagan

Marc Benioff Announces Salesforce Customer Success Platform, Analytics Cloud

A traditional Hawaiian blessing and song, plus a surprise performance by The Beach Boys kicked off the second afternoon of Dreamforce 2014. But neither took place simply to entertain the audience. Both were intended to highlight the arrival of Salesforce’s newest innovation, detailed by Chairman... Read More

Analytics, Apps, Dreamforce, Featured, Foundation, IT, News, Platform