In the age of the customer, companies differentiate themselves from their competitors through the relationships they have with their customers. The ability to deliver personalized customer journeys and contextual, unique offers is essential to retaining and converting customers to brand advocates.

Salesforce Marketing Cloud commissioned Forrester Consulting to evaluate the role of analytics, technologies, and metrics in marketing personalization and predictive intelligence. Explore key findings of the study with the infographic below, and be sure to download the full report, Refresh Your Approach to 1:1 Marketing, to learn how your brand can leverage real-time automations to elevate your personalization strategy.