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How does an SMB with limited resources, time, and money compete against the big fish? You need to engage the blowfish effect. If you haven’t heard of the blowfish effect, it’s the act of making your small business appear larger than it really is so you look like the big fish in the pond.

Awesome customer service can help you do this. If you respond and engage with your customers quickly and on every platform it seems like you have a huge team that is everywhere and always online — even if in actuality you’re a small team with the right tools.

Here are five ways to "blowfish" with your customer service.

1. Be Responsive

2. Be Fast

3. Get Personal

4 .Extend Online

5. Engage on Social

Check out our new infographic to see 5 ways that “blowfishing” can help you grow your business.

V.10.Blowfish.GrowYourBusiness

 This post was originally posted on the award-winning Desk.com blog.

 To learn about 5 advantages of mobile for customer service, visit our website, or download the free e-book.

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