Nov 19, 2014 By Clarence So

Introducing the Next-Generation Salesforce1 Mobile App

How many of you would be lost without your smartphone, both in your personal life and at work? At Salesforce, we realize every one of our customers is actively defining and budgeting a mobile strategy so they can connect with their customers in whole new ways. In 2014, according to Accenture, 87%... Read More

Apps, Cloud, IT, Mobile, News, Sales

Nov 19, 2014 By Todd Pierce

Healthcare Firms Find Care Coordination Success With the Salesforce1 Platform

Home health care provider KinCare and Johns Hopkins Healthcare have been utilizing Salesforce to help with care coordination, improving customer service and reducing costs.  KinCare is Australia’s largest home healthcare provider, serving 10,000 customers with 2,000 staff, most of whom are... Read More

AppExchange, Cloud, Featured, Platform

Nov 19, 2014 By Ken Thoreson

Are You Ready for 2015 Business Planning? 3 Tips to Improve the Process

Last week, I did a webcast for a vendor that was designed for their channel resellers. Its purpose was to discuss effective business planning and to review a specific process to ensure that their plans and, more importantly, their execution in 2015 will be at higher levels. When people think about... Read More

Nov 18, 2014 By Jean Spencer

5 Ways Marketers Can Actually Use Big Data

What do marketers and Big Data have in common? They both have an insatiable desire to know more about their targets. Big Data is that buzzword that describes the increasing volume of data surrounding every aspect of human life. It refers to the idea that nearly every human action can be... Read More

Analytics, Featured, Marketing

Nov 19, 2014 By Luke Ball

Salesforce Unveils the Next Generation of Social Studio

Today is an exciting day for our team! It’s been a thrilling year for social products at Salesforce. In May, we launched a brand new product: Social Studio, built by the incredible teams behind Radian6 and Buddy Media. Today, we are unveiling the next generation of Social Studio. Social Studio is... Read More

Featured, Marketing Cloud, News, Social

Nov 18, 2014 By Adrian Kunzle

How to Use Salesforce1 Lightning Connect to Solve Integration Nightmares

Our IT environments have an increasing need to be connected. These days, any single company can be managing tens of thousands of points of integration. If all of that data is continually being copied, what IT ends up with is a data synchronization nightmare.My fundamental rule when I was a CTO at... Read More

Apps, Cloud, Featured, IT, Platform, Lightning

Nov 19, 2014 By Gina Mueller

Kimpton Hotels: Bring the Customer Journey to Life with Marketing Cloud

Last week, Matthew Hutchison, Senior Director, Product Marketing for Salesforce Marketing Cloud, and Jim Eup, Principal Product Marketing Manager Salesforce Marketing Cloud, kicked off the first webinar of the Marketing Cloud Webinar Series with "Journey Builder for Apps: Bring the Customer... Read More

Marketing, Customer Journeys, Mobile Marketing

Nov 18, 2014 By Rebecca Brown

9 Key AppExchange Takeaways from Dreamforce ’14

Dreamforce ’14 was an amazing week packed with industry visionaries, product experts, world leaders, learning, and lots of fun. Whether you attended in person or just watched from afar, one thing was clear: apps help grow your business. More than 35 AppExchange sessions featured dozens of customer... Read More

Marketing, Apps, Sales, Customer Service, Mobile, AppExchange, Cloud, Dreamforce

Nov 18, 2014 By Joe Galvin

Transparency is the New Efficiency

We all know that buyer behavior has changed, and we’ve all participated in many, many discussions about the implications of this behavior change for B2B sales organizations. Technology presented buyers with an unprecedented opportunity to bypass traditional mechanisms for acquiring the knowledge... Read More