Nov 24, 2014 By Mike Wolff

Introducing the Small Business Spotlight Series

At Salesforce we have the pleasure of working with some of the most innovative and exciting small businesses in the world. These small businesses make up the backbone of our company and keep us focused on what really matters: our customers. To showcase some of our incredible small business... Read More

Featured, Sales Cloud, Small Business, SMB Spotlight

Nov 24, 2014 By Jeff Ogden

How a Desk Job Can Kill You

In business, spending extended time sitting is generally unavoidable, but doctors are becoming increasingly aware of the dangerous health effects associated with constant sitting. Standing all day may not be possible, but there are some tips and tricks to try to combat some of the negative side... Read More

Cloud, Featured, Work

Nov 24, 2014 By Matt Heinz

4 Steps to Make Thanking Your Employees a Regular Habit

Thanking your employees this week is at best a cliché, and at worst hollow and counterproductive. The litany of emails, blog posts and other messages expressing thanks to your  team and employees has been in full effect all week. Many of these messages are indeed heartfelt and genuine. But... Read More

Nov 24, 2014 By Ivy Wright

4 Social Tips from Elizabeth Arden

Elizabeth Arden joined media and analysts for an exciting Social Studio launch at the Salesforce World Tour in New York City last week. During the event, Denna Singleton, Director, Marketing - Global Skincare shared her story of how Salesforce is helping Elizabeth Arden connect with customers in a... Read More

Marketing, Social Media Marketing, Strategy

Nov 24, 2014 By Devon McGinnis

4 Fantasy Football Strategies That Also Apply to Marketing

It's that time of year. Americans are preparing to eat as much as humanly possible, sit on the couch in sweatpants, and watch football. And for anyone in a fantasy football league, it's time for playoffs. Here, we break the game down into four strategies that you can apply equally to marketing and... Read More

Marketing, Digital Marketing, Strategy

Nov 21, 2014 By Joanne Black

4 Reasons Every Day Should Be Thanksgiving for Salespeople

For those of us in the U.S., Thanksgiving will soon kick off the holiday season. It’s a national day for unplugging and connecting with the people who matter most. Yes, it’s a day for eating turkey, but more importantly, it’s a reminder to be grateful for all the blessings in our lives. Too bad it... Read More

Featured, Sales

Nov 21, 2014 By Amanda Nelson

4 Steps to Plan Smart Marketing Campaigns with Salesforce

Salesforce is a springboard for amazing marketing campaigns. It enables you to segment customers by behavior or activity, report on the results of marketing initiatives, or create lists. When your Salesforce Leads and Contacts perform certain activities you think are important —... Read More

Featured, Marketing, Sales

Nov 20, 2014 By Drew Beechler

How Philips Embeds the Customer Decision Journey Throughout their Company

At Dreamforce 2014 Blake Cahill, head of global digital marketing at Phillips, shared his experience and perspective on the evolving customer decision journey from a linear funnel to a dynamic loop. Back in 2011 Philips officially adopted a "Customer Decision Journey" model. They have... Read More

Marketing, Customer Journeys, Customer Story

Nov 20, 2014 By Kristina Anderson

Cracking The Code To Shorter Sales Quote Time

Do you know why you need to create sales quotes fast? Understanding the impact of creating accurate quotes quickly is the first step. Faster quotes lead to more sales. The next step is to understand how to achieve the goal of creating fast, accurate quotes. The challenge many companies face is that... Read More

Quote-to-Cash