Nov 14, 2014 By Fergal Glynn

Your Sales Organization Needs Greater Efficiency. Here’s How to Achieve It

Time actually is money when it comes to sales organizations. Busy field and in-house sales representatives have a hefty amount of tasks to accomplish on any given day, including prospecting, engaging with customers, managing teams, reporting to sales managers, and most importantly, closing... Read More

Nov 14, 2014 By Sarah Boutin

Salesforce Named a Top Workplace in Chicago!

Hats off to the Windy City! Salesforce has just been named the #7 Top Midsize Company on Chicago’s Top Workplaces 2014 by the Chicago Tribune! The search was on for the best places to work in the Chicago metro area...and who better to ask than the employees themselves? The Tribune paired up... Read More

Careers, Cloud, Featured, News

Nov 14, 2014 By Adrian Davis

3 Steps for Making Your CRM Implementation as Successful as Possible

When you invest money in a CRM, it's important to make sure it fits in well with your business and customers so that your investment pays off in a big way. It’s easy to get excited about what CRM can do for your business and it can be exciting to share the vision at the beginning of a project.... Read More

Nov 14, 2014 By Drew Beechler

9 Key Marketing Lessons from American Express's Small Business Saturday

In 2010 American Express officially launched Small Business Saturday. It took place on the Saturday after Thanksgiving, and it's intention was to promote small businesses across the country and encourage people across the country to shop locally that Saturday. In 2011, the U.S. Senate... Read More

Marketing, Social Media Marketing, Best Practices

Nov 14, 2014 By Heike Young

How Julep Is Disrupting the Beauty Industry-And What Marketers Can Learn From It

At FastCompany's Innovation Uncensored event in San Francisco, Jane Park (Founder and CEO of Julep) spoke about how Julep is creating a new customer experience around beauty products. Specifically, she discussed Julep's customer-centric approach to product development and how they let customers... Read More

Marketing, Customer Journeys, B2B Marketing

Nov 13, 2014 By Kristina Anderson

How To Be A Better Sales Leader

The Head of Sales can be one of the most challenging, yet rewarding, roles in a company. This position comes with a lot of pressure because you are in charge of growing the company's revenue so the business can be successful. However, the rewards can be great (otherwise, why would anyone do it?).... Read More

Quote-to-Cash

Nov 13, 2014 By Drew Beechler

18 New Content Marketing Benchmarks for 2015

This is a compilation of two posts that originally appeared on the Salesforce Marketing Cloud Blog for both B2B and B2C marketers.  Content Marketing Institute and MarketingProfs recently released the fifth annual B2B Content Marketing Benchmarks, Budgets, and... Read More

Featured, Marketing, Marketing Cloud, Sales, Small Business, Social

Nov 13, 2014 By Mark Hunter

5 Key Questions for Improving Communication Inside Your Company

What is the percentage of deals that are lost due to poor communication? Not poor communication with the customer, but poor communication inside the company. It’s far too easy for sales leaders to focus their time leading their salespeople and dealing with customers; but in so doing, it becomes... Read More

Nov 13, 2014 By Walter Rogers

12 Tips to Improve Sales Performance

Without a doubt, there is relentless, almost unbearable, pressure wearing down on most sales organizations these days, as the ailing economy and shrinking margins make it harder and harder to retire quota and drive revenue. Sales reps – the front-line first responders who carry the future profits... Read More

Sales Strategies, Sales