360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Feb 16, 2015 By Russ Fradin

Why Your Company Must Own Employee Engagement

The phenomenon of social marketing has put an emphasis on brand culture. Businesses utilize digital tools to get employees collaborating and encourage them to be the faces of their brand with concepts like employee advocacy. All of this, theoretically, should lead to engagement. Yet a recent study... Read More

Careers, Collaboration, Community, Marketing, Leadership, Social

Feb 16, 2015 By Karthik Chakkarapani

Drive Next-Generation Customer Engagement & Experience With the 4 P's

Technology is now the greatest change agent and the driving force for companies in today’s connected and digital world. The rise and convergence of many new and emerging technologies has changed the way how customers, partners and employees communicate, engage and collaborate at work. In the age... Read More

Analytics, Chatter, Collaboration, Community Cloud, Marketing Cloud, Platform, Service Cloud

Feb 16, 2015 By Doug Winter

3 Reasons Your Sales Analytics Fail

Most successful companies are using sales analytics to report and predict sales performance. Organizations use the information provided by the sales funnel and pipeline to increase win rates and shorten the sales cycle. But even with data-rich analytics to track sales activities, companies are... Read More

Analytics, Featured, Sales

Feb 16, 2015 By Adam Brown

Avoiding the Slippery Slope of Social Media ROI

In my post last week, I mentioned 5 things that social media professionals must consider when developing their programs in 2015. Better measurement and ROI were rightly the first things on the list. At the turn of the 20th century, Philadelphia retailer John Wanamaker remarked that, "I know I... Read More

Analytics, Marketing, Marketing Cloud, Social

Feb 13, 2015 By Katherine An

Say Yes to Success: 6 Apps You’ll Fall in Love With

Who needs poetic rhymes and red roses this Valentine’s Day when you have more than 2,600 apps from the AppExchange that help you close deals faster and optimize every aspect of your business? Here are 6 apps that you’ll fall head over cloud for: Make Every Call Count... Read More

AppExchange, Apps, Cloud, Mobile, Sales, Sales Cloud

Feb 13, 2015 By Lauren Bishop

Behind the Scenes: One Startup's 3 Principles for Accountability

For organizations of all sizes – startups to Fortune 500s – employee accountability is an ongoing struggle. When accountability lacks, companies deteriorate to negativity and finger pointing. Once this happens, the morale and productivity in a company plummet. But far too many employers have this... Read More

Featured, Sales, Small Business

Feb 13, 2015 By Steve Gershik

How to Make Your Customers Fall in Love With You

Valentine's Day is upon us, yet again. And for those looking for an alternative to spending the day as one of dozens of couples gazing into each other’s eyes in a sensibly priced restaurant — how about talking about relationships with our customers? Now, I’m not a therapist, but I’ve read... Read More

Featured, Marketing, Small Business

Feb 13, 2015 By Andrew Konoff

3 Things You Miss When You Sell Anything Online

Personal shoppers will teach you how to dress well by dragging you from shop to shop until you learn. Tailors will make the most stylish and best fitting clothes of your life if you meet them in person. And for the big decisions in life - from mortgages to life insurance and more - there’s nothing... Read More

Featured, Sales, Service Cloud

Feb 13, 2015 By Ken Thoreson

3 Steps to Increasing Your Value Proposition

During my keynote at a recent sales kickoff meeting, I opened up the dialogue regarding how salespeople and organizations need to not only create value to separate themselves from their competition, but also the need for a company to prove their value proposition during the sales process. Many... Read More

Sales

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

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360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Why Your Company Must Own Employee Engagement

Drive Next-Generation Customer Engagement & Experience With the 4 P's

3 Reasons Your Sales Analytics Fail

Avoiding the Slippery Slope of Social Media ROI

Say Yes to Success: 6 Apps You’ll Fall in Love With

Behind the Scenes: One Startup's 3 Principles for Accountability

How to Make Your Customers Fall in Love With You

3 Things You Miss When You Sell Anything Online

3 Steps to Increasing Your Value Proposition

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First