Feb 24, 2015 By Irene Becker

The DNA of Business Success in Disruptive Times

Surviving and thriving means focusing on simple powerful steps that turn complexity into clarity and help transform challenges into solutions that take you and your people forward smarter, faster and better How can you build a better, stronger business in a marketplace where change, challenges... Read More

Feb 24, 2015 By Ashley Welter

Infographics for Business: 5 Mistakes to Avoid Like the Plague

Infographics are proven traffic generators. They offer infotainment with their eye-catching designs and concise information, and they have the power to add some serious oomph to your content marketing strategy, and in turn, your revenue. It’s important to note, however, that success is not... Read More

Featured, Marketing

Feb 24, 2015 By Jeffrey Hayzlett

How to Sell to the 4 Different Personalities Found in the C-Suite

You’ve called, you’ve emailed, and now you’ve got your meeting with one of the most influential C-suite leaders in the industry. Your presentation is on point, and you’re ready to saddle up and ride. But, have you prepared for the executive — I mean, really prepared? Do you know how they take... Read More

Feb 23, 2015 By Nic Covey

This is a Heroic Time for Data

This is a heroic time for data and those that love it. While businesses are becoming more and more data-centric in their decision-making, so is the global development community.  In that space, many are calling it “The Data Revolution.” The idea of a new day for data has taken so much hold... Read More

Analytics, Cloud

Feb 23, 2015 By Lauren Esposito

How to "Push Reset" on Your Content Management System Approach

Content management systems for the web and other digital properties have been around for nearly 20 years. But as marketing has evolved and demanded more of our supporting technology systems, it seems like we enter each year with more and more content management challenges. When CMS started becoming... Read More

Marketing, Digital Marketing, Content Marketing

Feb 23, 2015 By Chris Duarte

Apps that Will Show You the Data: Apps for Admins

Our platform was made for speed and agility, which means you can build something awesome and get it live, fast. But why build when you can just install? The AppExchange has more than 2,600 apps for everything from data management, to training, to analytics. And with more than 44% of the apps... Read More

AppExchange, Apps, Cloud, Mobile

Feb 23, 2015 By Jenna Hanington

Small Business Spotlight: 3 Lessons for SMB Marketers, from SMB Marketers

If you’re a small business marketer, you already know plenty about the pluses (open lines of communication, little to no bureaucracy) and the minuses (hardwon resources, limited time) of working with a small marketing team. You’re also well-versed in juggling a variety of roles on a day-to-day... Read More

Marketing, Small Business, SMB Spotlight

Feb 23, 2015 By Zachary Reiss-Davis

Twitter CPE Rises As the Platform Matures

Twitter advertising with Social.com is segmented into two primary categories — Promoted Tweets (both Search and Timeline) and Promoted Accounts. Both are primarily purchased on a cost-per-engagement (CPE) basis, however for comparison purposes, they can be viewed on a CPM basis as... Read More

Marketing, Marketing Cloud

Feb 23, 2015 By David Jacoby

How to Identify the Right Sales Management Style for You

One of the most important aspects of being a sales manager is your ability to positively influence your sales team. Only if you can affect the thoughts, actions, and behaviors of your sales team can you be an effective sales manager.  Influence is critical to all aspects of your role as a... Read More