Feb 20, 2015 By Zachary Reiss-Davis

LinkedIn CPC Rises As Sponsored Updates Gain Wider Adoption

In Q2 2014, LinkedIn introduced Sponsored Updates via five partners, including Social.com. Sponsored Updates are a way to advertise to highly valuable audiences directly in the LinkedIn feed. In Q3, LinkedIn added Direct Sponsored Content, the ability to create Sponsored Updates that appear to... Read More

Marketing, Marketing Cloud

Feb 20, 2015 By Ohad Rozen

Why Audio Content is Successful in Audience Engagement

A basic testament to any human existence are the five senses: sight, hear, touch, taste and smell. Besides the fact that science continues to prove that there are more than five, for budding business owners and marketers alike, such senses are ideal to appeal to when selling products online. Such... Read More

Marketing

Feb 20, 2015 By Emily Stanford

4 Business Lessons from the Academy Awards

This Sunday, awards season comes to a close with the creme de la creme of awards shows: the Academy Awards, a spectacle that’s as much about “Who are you wearing?” than it is about the golden statuette that winners take home at the end of the evening. It may seem like an odd place to draw... Read More

Marketing, Chatter, Customer Service, Featured

Feb 20, 2015 By Ken Thoreson

Advice for Sales Managers: Always Be Prepared

As an Eagle Scout, I can discuss the topic of “Be Prepared” easily and, based upon my upcoming vacation next week, I could lend more credibility. I am leaving Friday morning, catching two planes and a ferry to end up on an island in the Caribbean. While that sounds somewhat easy, it took planning... Read More

Feb 19, 2015 By Jim Rivera

The Questions (and Answers) Around Why Your Cloud Apps Need Event Monitoring

Companies of today are running their business in the cloud, resulting in greater efficiency, innovation, collaboration, and differentiation. As our dependency on cloud services continues to grow -- along with the amount of data stored within cloud services -- it is becoming increasingly vital that... Read More

Apps, Cloud, Featured, IT, Platform

Feb 19, 2015 By Drew Beechler

Top Trends from 2014's Email Client Market Share

Every month, Litmus, an email marketing testing and analytics software, analyzes and publishes the latest data on email client market share from their system. They've been tracking email opens across a different devices and clients for over four years. Their research has seen the... Read More

Featured, Marketing, Marketing Cloud

Feb 18, 2015 By Matt Wesson

The State of the Connected Patient 2015 [INFOGRAPHIC]

According to preliminary reports from the White House, 11.4 million people registered for healthcare under the Affordable Healthcare Act before the enrollment deadline on Feb. 15. And that number could grow as the administration is offering a grace period for people who started... Read More

Featured

Feb 18, 2015 By Matt Wesson

Small Business Spotlight: How American HealthCare Lending Seizes Opportunity

As Co-Founder American HealthCare Lending, Nick Sorensen has overseen the company’s growth and ultimate acquisition by Prosper Marketplace. In this latest “Small Business Spotlight” interview, he discusses how to spot opportunity and how Salesforce has helped his business grow. ... Read More

Sales, Sales Cloud, SMB Spotlight

Feb 18, 2015 By John Cousineau

Eliminate Two Learning Bottlenecks in B2B Sales Productivity

In his book How We Learn, New York Times science reporter Benedict Carey argues that more studying isn’t the key to learning more — smarter learning practices are. In my view, for B2B sales, his findings have implications for two common learning bottlenecks, namely the opportunities for: learning... Read More

Sales