Feb 27, 2015 By Sati Hillyer

How to Use Humor and Video to Close the Deal

Your average salesperson has an arsenal of tools at their disposal for closing the deal in order to adjust to each individual prospect. But is one of those tactics to use humor? If it's not already in your back pocket, ready to utilize in the right situation, read up about how you can start... Read More

Sales

Feb 27, 2015 By Jeff Winsper

6 Steps to Create a Marketing Report that Matters

Marketing reports serve an important purpose. They’re critical tools in communicating and validating the work of the department. But typically, these reports miss the mark, providing little value and not enough guidance for future investments to the entire enterprise. It’s no wonder marketing is... Read More

Marketing

Feb 27, 2015 By Jason Jordan

The Sales Process Club...Are You in Yet?

It used to be a joke among a small group of people... The Sales Process Club. I met one of the original members more than a decade ago at an industry conference where we both were speakers. I was sharing some of my early thinking on sales processes and their importance to sales performance, and my... Read More

Featured, Sales

Feb 27, 2015 By David Priemer

3 Ridiculous Interview Questions to Help Identify Top Sales Talent

Hiring top sales talent is tough — which is why, over time, most hiring managers develop their own system of interview techniques and questions to prosecute would-be sales reps.   While I’ve shared some my favorite interview techniques in the past, when it comes to specific... Read More

Feb 26, 2015 By Aleksandr Peterson

5 Mistakes That Will Send You to the Spam Folder

As marketing automation gains popularity many companies are expanding their use of email campaigns. Spammers, unfortunately, are also expanding their use of spam. In 2013, spam comprised an estimated 84 percent of all email traffic. As a result, email providers and readers have raised the... Read More

Featured, Marketing

Feb 26, 2015 By Jon Birdsong

3 Steps to Start Your Sales Coaching Efforts

There is a growing community of sales managers who prioritize people over metrics. They have emerged as leaders in the trenches who lead by example, guidance, and quality coaching. Few people know about these leaders because they’re heads-down, focused on building and developing their team. Sales... Read More

Sales

Feb 26, 2015 By Chad White

Shopping Cart Abandonment Email Trends

For the second year in a row, we took time away from shopping to do what so many shoppers do — abandon shopping carts. In early December, we clicked through the promotional emails of more than 90 major retailers, filled up our carts, and walked away. Less than one-quarter of the retailers followed... Read More

Marketing, Marketing Cloud

Feb 26, 2015 By David Priemer

Be a Better Negotiator by Forgetting Everything You Know

I’ve learned so much about sales from being a father — not the least of which is the tactful art of negotiation.    From after-school snacks, to TV time, to bedtime routines, not a day goes by where my kids don’t challenge the house rules to better their personal... Read More

Featured, Sales, Sales Cloud

Feb 25, 2015 By Amir Michael

Coolan is Live

HELLO, WORLD. After months of hard work, I am excited to share our first product. Coolan is a new community-based analytics solution that provides customers with visibility into the performance of their infrastructure. The service delivers insights paired with information aggregated from the data... Read More

Coolan