360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Mar 24, 2015 By Hilary Givens

Advertising Insights: Mobile and Retail Together, eCommerce Across Devices, and Video Ads

This week, we shed light on the importance of mobile advertising and engaging the customer across multiple devices in retail, and rich interactive media content like video. Today’s customer is connected more than ever before. They are accustomed to having access to what they want, when and where... Read More

Marketing, Marketing Cloud, Social

Mar 24, 2015 By Devon McGinnis

New Salesforce Research: Wearables in the Enterprise

"Wearables" is a term that you've likely heard more and more in recent years — and a quick look at Google Trends data (in the first chart below) confirms this surge in popularity. The search volume for "wearables" jumps in 2004-2005, and the trend picks up steam in 2013 and... Read More

Analytics, Apps, Cloud, Featured, IT, Mobile, Platform

Mar 23, 2015 By Anna Rosenman

A New Face for Insight: Wave Analytics for Apple Watch

6 months ago… On September 9, 2014, Tim Cook launched the iPhone 6 and introduced the Apple Watch. I remember watching the trailer narrated by Jony Ive. The video unveiled an intimate, personalized approach to technology. My watch will tell me more than the time. My watch will let me take... Read More

Analytics, Cloud, IT

Mar 23, 2015 By Sarah Boutin

Salesforce Named One of Atlanta’s Top Workplaces!

Three cheers for the ATL! Salesforce has been named one of Atlanta’s Top Workplaces by the Atlanta Journal-Constitution. Rankings are based on an anonymous survey of our own employees, so this really means a lot to us. See the full list here. What makes Salesforce Atlanta a top workplace? It’s... Read More

Careers, Featured, Foundation, News

Mar 23, 2015 By Liam Doyle

Advertise Based on a Single View of the Customer: Announcing Salesforce Marketing Cloud Active Audiences

Marketers will create the future of advertising by connecting what they know about their customers to the places where people spend their time. It’s a simple idea that’s proven difficult to execute amidst the skyrocketing growth of mobile devices and a disconnect between ad targeting and how... Read More

Marketing, Marketing Cloud

Mar 23, 2015 By Heike Young

#Winning at Social: 4 Steps to Enhance Your Social Media Strategy: A New Salesforce E-Book

Social media is now a full-scale mass communications and customer service juggernaut. If you need a reminder of social’s importance, consider these numbers: Social media is the #1 marketing channel where marketers plan to increase budget in 2015 (via 2015 State of Marketing) 64% of... Read More

Marketing, Marketing Cloud, Social

Mar 22, 2015 By Billy Cripe

Small Business Spotlight: How Field Nation Builds a Single Source of Truth with the Salesforce Ecosystem

Field Nation’s core value is obsessing over our users. Whether current or future customers, our users are the center of our universe. They continually inspire us to innovate, deliver, and exceed their expectations. In order to stay in business, it is important that we do exactly that. You see,... Read More

Data.com, Marketing, Sales, Sales Cloud, Small Business, SMB Spotlight

Mar 21, 2015 By Chad White

The Rise of Subject Line Designers?

Almost all messages are more effective when they include an image. Tweets with images see substantially higher engagement and retweets. Having at least one image in a blog post is now standard practice. And it’s rare to see a promotional email that doesn’t include at least one image — if not... Read More

Featured, Marketing, Marketing Cloud

Mar 21, 2015 By Christopher Dean

Moving Beyond Push: Mobile Marketing In 2015

As a vendor in the field of mobile marketing automation — I thought it might be of interest to discuss what is happening in that world today and how these trends might affect the landscape. ‘Marketing automation’ simply refers to — you guessed it — those technologies that automate the marketing... Read More

Marketing, Mobile

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Advertising Insights: Mobile and Retail Together, eCommerce Across Devices, and Video Ads

New Salesforce Research: Wearables in the Enterprise

A New Face for Insight: Wave Analytics for Apple Watch

Salesforce Named One of Atlanta’s Top Workplaces!

Advertise Based on a Single View of the Customer: Announcing Salesforce Marketing Cloud Active Audiences

#Winning at Social: 4 Steps to Enhance Your Social Media Strategy: A New Salesforce E-Book

Small Business Spotlight: How Field Nation Builds a Single Source of Truth with the Salesforce Ecosystem

The Rise of Subject Line Designers?

Moving Beyond Push: Mobile Marketing In 2015

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First