360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Apr 02, 2015 By Rohan Ayyar

5 Ways to Inspire Brand Evangelism from Employees

Marketers worldwide will spend nearly $575 billion on major media vehicles in 2015 in the race to the customers’ wallet. With reams of data, hours of analysis and elaborate strategies, the customer is the grand prize that every business is chasing after in a bid to grow bottom lines as well as to... Read More

Cloud, Featured, Leadership

Mar 31, 2015 By Sarah Boutin

3 Career Moments that Matter from Salesforce's Woman of the Month

Have you ever had a moment in your career that changed everything? Maybe it was a certain meeting, a big win, a devastating loss. These defining moments can change our trajectory, transform our attitude, and help us work smarter and feel happier. Eileen O’Mara has had several of these “aha!”... Read More

Careers, Cloud, Featured, Sales

Mar 31, 2015 By Robert Kelly

Onboarding’s Impact on Sales Productivity

Sales forces effective at onboarding – that is, getting new-hire salespeople up-to-speed – enjoy surprising productivity advantages over their peers. Our recently concluded onboarding research shows these firms have 10% greater sales growth rates, and 14% better sales and profit objective... Read More

Careers, Sales

Mar 31, 2015 By Michael Harris

The Godfather of Insight Selling – An Interview with Geoffrey Moore

Everyone in technology knows of Geoffrey Moore as the author of “Crossing the Chasm.” His book has sold over 1 million copies, and crossing the chasm has become a metaphor that is universally used by companies with complex products to explain why they struggle to sell to the mainstream market. But... Read More

Leadership, Sales

Mar 31, 2015 By Grigory Kegeles

6 Ways to Build and Empower a Superstar Salesforce Admin Team

When you have a great Salesforce infrastructure, you are benefiting from the robust configuration abilities and clear transparent logic of this platform. This transparency and “easy-to-understand” nature of the platform also means that your users and stakeholders are usually pretty knowledgeable... Read More

Cloud, Featured

Mar 31, 2015 By Doug Winter

3 Lessons Sales Teams Can Learn from March Madness

Break out your brackets everyone: March is upon us and we find ourselves on the cusp of one of the most exciting tournaments in all of sports: the NCAA Basketball Tournament, better known as March Madness. March Madness serves as a spectacle of some of our favorite things about... Read More

Featured, Sales

Mar 31, 2015 By Marissa Kraines

The Salesforce World Tour is Taking on Boston!

Boston, we are coming for you! Hopefully you will have recovered from St. Patrick’s Day by April 4th, as we’re bringing all the action, excitement, education, and big announcements to Beantown for FREE! Register now and experience the Salesforce World Tour and all the innovation and fun you... Read More

Cloud, Events, Featured

Mar 30, 2015 By Phil Samenuk

Walking in Your Customer's Shoes — Whether They're Louboutins, Nikes or Barefoot

As AE's at Salesforce, we're told from Day 1 to get our "face in the place" and build rapport with our customers and prospects — but what does this actually mean? I've been with Salesforce for four years, working in offices from San Francisco to Sydney to New York City.... Read More

Featured, Leadership, Sales, Sales Cloud, Small Business

Mar 30, 2015 By Chad White

Email Marketing: Is it Cheap or Does It Have a High ROI?

How you and—more importantly—your boss answer that question easily predicts the future success of your email program. Here’s Why… On the spectrum of email marketing investment levels there are two upward curves where incremental returns increase. Toward the low end of the spectrum, there’s a small... Read More

Featured, Marketing, Marketing Cloud

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

5 Ways to Inspire Brand Evangelism from Employees

3 Career Moments that Matter from Salesforce's Woman of the Month

Onboarding’s Impact on Sales Productivity

The Godfather of Insight Selling – An Interview with Geoffrey Moore

6 Ways to Build and Empower a Superstar Salesforce Admin Team

3 Lessons Sales Teams Can Learn from March Madness

The Salesforce World Tour is Taking on Boston!

Walking in Your Customer's Shoes — Whether They're Louboutins, Nikes or Barefoot

Email Marketing: Is it Cheap or Does It Have a High ROI?

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First