360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Apr 03, 2015 By Michael Harris

Geoffrey Moore on How to Cross the Chasm with Narrative-Based Selling

If you work in technology, you will know of Geoffrey Moore as the famous author of “Crossing the Chasm.” His book has sold over 1 million copies, and crossing the chasm has become a metaphor used by companies with complex products to explain why they struggle to transition from the early adopters... Read More

Sales, Leadership

Apr 03, 2015 By Tim Pickard

See Through the Eyes of Your Customer to Deliver Outstanding Service

A customer’s experience lives long beyond the purchase. Customers experience several touchpoints with your company after the sale – from checking information on the website, viewing ads, reading articles, comparing brand experiences with peers, friends or influencers to contacting customer... Read More

Customer Service

Apr 03, 2015 By Roland Meyer

Is Your Website Like an Empty Easter Egg? 3 Essentials to Consider

On Easter, children everywhere hunt for shiny and bright eggs of different sizes that promise delicious treats inside. The curious look of anticipation on their faces might not be all that different from that of your prospects when they first discover your website. As a good family... Read More

Cloud, Developer, Featured, Mobile

Apr 02, 2015 By Farhan Tahir

Salesforce Summer '15 Sandbox Preview Instructions

The Salesforce Summer '15 release is quickly approaching, and soon you'll be able to take advantage of exciting new features and functionality! If you are a Sandbox customer, you have the opportunity to get early access to Summer '15 in your Sandbox and test new... Read More

Cloud

Apr 03, 2015 By Chad White

Blueprints for Smarter Emails: Salesforce World Tour in Boston

Tired of “one size fits all” messaging, subscribers are raising the bar on relevance. They want brands to prove they’re paying attention by delivering the right content at the right time. In short, they expect smarter emails. The good news is that marketers have the tools they need to rise to this... Read More

Marketing

Apr 02, 2015 By Kyle Graden

Advertising Insights: Effective Video, Twitter for Retail, Easter Strategy

This week we have insights on why video is effective for driving traffic and engagement, how the share of conversations on Twitter through the purchase cycle differs by industry, and how users around the world engage about Easter on Facebook. This portion of an infographic by Delos Incorporated... Read More

Marketing, Social

Apr 02, 2015 By John Cousineau

Aligning Strategy and Sales Accelerates Profit Growth

Many execs struggle to find the secret sauce to accelerating profit growth. In Aligning Strategy and Sales Frank Cespedes advocates aligning the efforts of strategists and sellers to implement effective growth strategies. Cespedes explains why: such alignment matters, it’s normally not... Read More

Sales, Leadership

Apr 02, 2015 By Francesco Adamo

7 Components of Great Phone Call Openings that Get Attention and Results

As the saying goes, you only have one chance for a great first impression. In truth, you only have about ten seconds. If you’re making cold calls to busy people, you need to deliver a powerful opener. Working with experienced, professional telemarketing agents improves your chances of getting a... Read More

Featured, Sales

Apr 02, 2015 By Kevin Baldacci

Small Business Spotlight: How to Grow Revenue with Personalized Prospecting

Bespoke Collection endeavors to deliver highly personalized customer experiences through a curated selection of premium wine, membership, and art offerings that make the most of their three unique brands: Blackbird Vineyards, Ma(i)sonry Napa Valley, and Recuerdo... Read More

Data.com, Featured, Leadership, Sales Cloud, Small Business, SMB Spotlight

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Geoffrey Moore on How to Cross the Chasm with Narrative-Based Selling

See Through the Eyes of Your Customer to Deliver Outstanding Service

Is Your Website Like an Empty Easter Egg? 3 Essentials to Consider

Salesforce Summer '15 Sandbox Preview Instructions

Blueprints for Smarter Emails: Salesforce World Tour in Boston

Advertising Insights: Effective Video, Twitter for Retail, Easter Strategy

Aligning Strategy and Sales Accelerates Profit Growth

7 Components of Great Phone Call Openings that Get Attention and Results

Small Business Spotlight: How to Grow Revenue with Personalized Prospecting

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First