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Tired of “one size fits all” messaging, subscribers are raising the bar on relevance. They want brands to prove they’re paying attention by delivering the right content at the right time. In short, they expect smarter emails.

The good news is that marketers have the tools they need to rise to this challenge. In my session, “Blueprints for Smarter Emails,” at the Salesforce World Tour in Boston on Apr. 9, I’ll be presenting a framework for gradually turning up the IQ of your emails in several manageable steps. We’ll look at improving:

  1. The Design of emails and landing pages, including defensive design and responsive design
  2. The Content & Context provided by emails, including seasonality and social proof
  3. The Personalization of email, including dynamic content and predictive intelligence
  4. The Journeys that are guided by your emails, including the timing, length, and content of these journeys

As we explore all the different point improvements that you can make, we’ll be looking at the latest research and inspiring real-world examples from our award-winning Email Swipe File to bring the opportunities into focus. When this session ends, you’ll have all the tools you need to create an email improvement plan for the next 6 months.

I hope to see you in Boston on Apr. 9. Register to attend the Salesforce World Tour.