360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Apr 08, 2015 By Andrea Leszek

Salesforce Leading the Way for Technical Women

Salesforce is proud to be named one of the Top 13 Companies for Women Technologists 2015 by the Anita Borg Institute! This award honors excellence in the hiring, representation, retention, and advancement of women technologists, and we couldn’t be more honored to make the list. As a 15 year... Read More

Careers, Cloud, Featured, Leadership

Apr 08, 2015 By Adrian Davis

5 Steps to Managing Strategic Accounts

It is a well-accepted axiom that, for most companies, 80 percent of their profitability comes from 20 percent of their customers. Unfortunately, most leaders are not clear on who these customers are, they do not allocate resources appropriately to these accounts, and they do not encourage their... Read More

Sales

Apr 08, 2015 By Laura Fagan

IT Visionaries: How One CIO Built His Cloud Strategy, Team From the Ground Up

Genesys Chief Information Officer Jeff Haslem faced a unique opportunity when he joined the organization in July 2012. Not only had there not been a CIO in place for many years, there was no internal IT team. Over 18 months, Haslem moved the customer experience technology leader from... Read More

Apps, Cloud, IT, Mobile, Platform

Apr 08, 2015 By Malachy Walsh

4 Business Tips for the Cloud Age from an Old Bookseller

Let’s face it: if you were going to start a company today, a simple neighborhood bookstore is probably not the type of business you would choose for an easy win. Beyond the tremendous change that disruptors like Amazon and e-book technology have brought to the sector, books were never much of a... Read More

Cloud

Apr 07, 2015 By Peri Shawn

5 Habits of Highly Profitable Sales Coaches

Sales managers, who are looking to take their team’s sales results to the next level, would be wise to look more closely at their sales coaching. Effective sales coaching is one of the most impactful ways to increase sales. Thus the reason it’s so valuable for sales managers... Read More

Leadership, Sales

Apr 07, 2015 By Jesse Davis

3 Ways Your Marketing Team Can Help You Close More Deals than Ever

As a B2B marketer, my mission can be summed up in a single word: enablement. Perhaps it’s because I began my own career as a sales rep, but as I see it, a marketer’s job is to make it as easy as possible for salespeople to win deals. Sure, this process should begin with generating high-quality... Read More

Featured, Marketing

Apr 07, 2015 By Tal Frankfurt

Salesforce Implementation Best Practices: Data

Cloud for Good has recently published an eBook to highlight best practice recommendations for CRM implementation including considerations for executive sponsorship, business processes, data, automation, usability/scalability, and analytics based on our and our customers’ success stories and... Read More

Analytics, Cloud

Apr 07, 2015 By Jill Mersereau

#Winning at Social: 5 Tips for Non-Profit Events

A few years ago, a friend asked me, “How can someone ‘win’ at social media?” This sparked an interesting conversation around what it takes to be a leader on social and what those key performance metric indicators are. Fast forward a couple of years and I had become the social media manager for a... Read More

Foundation, Marketing, Social

Apr 06, 2015 By Chad White

The Risks and Rewards of April Fools' Day Emails

It can be tempting to get in on the April Fools’ Day fun, but is it a good idea for email marketers to do so? On April 1, Matt Lindner of Internet Retailer Magazine asked me about this issue. Matt Lindner: Are you seeing more or fewer companies doing April Fools’ emails? Chad White: Over the years... Read More

Marketing

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Salesforce Leading the Way for Technical Women

5 Steps to Managing Strategic Accounts

IT Visionaries: How One CIO Built His Cloud Strategy, Team From the Ground Up

4 Business Tips for the Cloud Age from an Old Bookseller

5 Habits of Highly Profitable Sales Coaches

3 Ways Your Marketing Team Can Help You Close More Deals than Ever

Salesforce Implementation Best Practices: Data

#Winning at Social: 5 Tips for Non-Profit Events

The Risks and Rewards of April Fools' Day Emails

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First