360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Apr 10, 2015 By Kyle Lacy

3 Characteristics of Successful Channel Sales and Marketing Teams

Developing your channel strategy and partnerships is not about you. You can’t design a successful ecosystem around the needs of only one party. Instead, you need to embrace a philosophy of asking what you can do for others — for your partners and, ultimately, for the customers you both serve. This... Read More

Featured, Marketing, Sales

Apr 09, 2015 By Ludovic Ulrich

Boston Pledges 1% with Salesforce for Startups

We’re thrilled to bring Salesforce for Startups to Boston this week! Launched just six months ago, Salesforce for Startups is a program designed to provide early-stage tech startups with the Salesforce technology, business tools and expertise they need to become thriving, customer-focused... Read More

Cloud, Featured, Small Business

Apr 09, 2015 By Jenna Hanington

The Marketing Technology Game of Thrones [SlideShare]

When you hear Game of Thrones, what’s the first thing that comes to mind? Probably marketing technology, right? Okay, maybe not — but that doesn’t mean that there isn’t our very own Game of Thrones going on right in our backyard. In anticipation of the new season of Game of Thrones, we took a... Read More

Featured, Marketing

Apr 09, 2015 By Nick Stein

Why Your Customers Hold the Key to Killer Content Marketing

Content marketing has gone mainstream. In 2014, the Content Marketing Institute and MarketingProfs revealed that 86 percent of B2B companies and 77 percent of B2C companies now produce some form of content marketing. The most successful content marketing programs attract a large audience by... Read More

Featured, Marketing

Apr 09, 2015 By Ken Thoreson

If it Isn't Fun, it Isn't Selling!

Last week I was in Arizona speaking at a conference; during my program I used the phrase, "If it isn’t fun, it isn’t selling!" and the reaction I received was interesting. Most of the comments seemed surprised or somewhat taken aback as I discussed the topic, others were curious as... Read More

Sales

Apr 09, 2015 By Tamar Frumkin

5 Ways Millennials are Re-defining the Customer Experience

Everyone seems to be abuzz about millennials: how they are vastly different from the preceding generations, their sometimes outlandish requests, and how to please (and/or appease) them. For those who’ve yet to hear the term, millennials are defined as those born between 1980 and 2000. They... Read More

Community, Featured, Customer Service

Weekly Insights: Video Ads Positively Impact Brands and Increase Purchases; March Madness Coverage

Apr 08, 2015 By Hilary Givens

Advertising Insights: Video Ads Positively Impact Brands and Increase Purchases; March Madness Coverage

In this week's edition of Advertising Insights, we show the impact of video advertising in increasing your brand awareness, ad recall, and driving purchases. In addition, we take a look back at the year’s “maddest” month of advertising (on Twitter specifically) in college sports, March Madness. A... Read More

Marketing, Social Media, Social

Apr 08, 2015 By Amanda Leet

Save the Date for Salesforce Connections

Join the world’s largest gathering of digital marketers this summer! Salesforce Connections is coming to New York City, June 16-18, with three packed days of education, inspiration, and innovation. Be the first to know breaking announcements and when registration goes live by signing up for updates... Read More

Cloud, Featured, Marketing, Marketing Cloud

Apr 08, 2015 By Carolyn Adams

Small Business Spotlight: How Cloud Specialists Guide Customers Toward Success

Outbox Systems is a SaaS consulting and development firm that helps businesses integrate and implement cloud solutions. We spoke with self-proclaimed Salesforce geek Carolyn Adams, VP of Client Services, on delivering knowledge-based customer support and women in tech. How did you get... Read More

Small Business, SMB Spotlight, Cloud, Featured

Go to the Resource Center

How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

3 Characteristics of Successful Channel Sales and Marketing Teams

Boston Pledges 1% with Salesforce for Startups

The Marketing Technology Game of Thrones [SlideShare]

Why Your Customers Hold the Key to Killer Content Marketing

If it Isn't Fun, it Isn't Selling!

5 Ways Millennials are Re-defining the Customer Experience

Advertising Insights: Video Ads Positively Impact Brands and Increase Purchases; March Madness Coverage

Save the Date for Salesforce Connections

Small Business Spotlight: How Cloud Specialists Guide Customers Toward Success

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First