Subscribers are raising the bar on relevance. They’re tired of being treated the same as everyone else and they’re tuning out “one size fits all” messaging. They want brands to prove they’re paying attention by delivering the right content at the right time. In short, they expect smarter emails.

Marketers have all the tools available to them to live up to these expectations. But taking an intellectually challenged email and transforming it into a genius message with heroic timing is a daunting task. The answer is to evolve your emails in several manageable steps rather than attempting to leap tall buildings in a single bound.

In this guide, we’ll walk you through how to step up the effectiveness of five different kinds of emails:

1. Welcome Emails
2. Promotional Emails
3. Event Registration Emails
4. Transactional Emails
5. Cart Abandonment Emails

For each type of message, we’ll present an industry-specific example that will demonstrate how to turn IQ Boosting Opportunities into effective action.

Download the free guide.

I also spoke about this framework for incremental email improvement at the Salesforce World Tour in Boston on Apr. 9. However, rather than focusing on improvements for different kinds of emails, as the report does, my presentation looked at different design, personalization, and journey tactics that can be applied to emails. The two different approaches will hopefully give you lots of ideas for changes that you can make in your emails. Here's the slide deck for that presentation: 

5 Blueprints for Smarter Emails from Salesforce Marketing Cloud