360 PERSPECTIVES

How To Connect Silos
and Put Customers First

May 19, 2015 By Sangram Vajre

What If The B2B Sales and Marketing Funnel Was Flipped On Its Head

When I was at the MarTech conference a few weeks ago, I had some really amazing conversations with fellow B2B marketers that led me to a startling realization: in all of my time as a marketer, I’ve been thinking about the sales funnel all wrong. I know, I know — you’ve heard the schpiel about the... Read More

Marketing, Sales

May 18, 2015

For Lush Cosmetics, Content and Commerce is a Beautiful Combination

As we’ve seen time and again, price wars with Amazon are a losing battle. To compete, brands must change the rules of engagement and use content to differentiate their brand where they control the turf: their websites and other owned content. To provide a richer experience, brands must integrate engaging content throughout the shopping journey, […]... Read More

Commerce, Customer Story

May 15, 2015 By John Goodman

Social Media Will Not Replace Other Channels for Service

Social media has an important place in the marketing and customer experience (CE) context. However, I am concerned that it is drawing a huge, and probably inappropriate, share of resources from basic product and service delivery and customer support; it glitters and is more exciting than... Read More

Customer Service, Service, Social, Social Media

May 14, 2015 By Bob Davies

5 Tips for Making a Good First Impression on a B2B Phone Call

We’ve all been making phone calls for years, so we sometimes don’t understand the complexities involved in making successful B2B phone calls. So, I’ve put together five tips to help you master phone conversations and turn them into sales. 1. Prepare to Succeed “By failing to prepare, you are... Read More

Sales

May 13, 2015 By John Cousineau

Scaling Up Your Lean Revenue Machine

Scaling Up, from Verne Harnish, is a practical handbook on all the little things, done right, that let savvy firms achieve exceptional growth. It combines engaging talent, savvy strategy, and effective execution with sound cash management. It makes the growth journey a successful and fun ride for... Read More

Sales

May 13, 2015 By Hilary Givens

Advertising Insights: Social Media for Automotive, Measuring App Install Ads and Twitter On Mobile

We’re back this week with more advertising insights. This week we’re sharing updates of Twitter’s performance on mobile, the benefits of using social media advertising in the auto industry, and why you should pay attention to post-install engagement activities in evaluating ROI. The growth of... Read More

Marketing, Social, Social Media

May 13, 2015 By Kyle Graden

Advertising Insights: Video Influence, Mobile Video, and Mother’s Day

What are your advertising plans for Mother’s Day? Are you targeting mobile users? Will you use video? These are all questions to think about leading up to the holiday (Mother’s Day is May 10th in the United States this year). To help you decide, we focused this week’s insights on how video... Read More

Marketing, Social, Social Media

May 12, 2015 By Joel Comm

Why 140 Characters Isn't Enough

Shakespeare said that brevity is the soul of wit. He would have loved Twitter. Nowhere do you find more wit, and nitwits, attempting to say something important with constraints that go against our natural bent to communicate. With billions of tweets posted over the last nine years, Twitter has... Read More

Marketing, Social, Social Media

May 11, 2015 By Mark Hunter

The Dangers of Discounting Your Price: 20 Questions Worth Asking

When I’m asked to assist sales teams with pricing and how to move away from their discounting habits, I start by asking questions. If discounting is a standard practice in your company, I urge you to ask yourself the below 20 questions: 1. What % of your sales are made only because a discount is... Read More

Sales

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

What If The B2B Sales and Marketing Funnel Was Flipped On Its Head

For Lush Cosmetics, Content and Commerce is a Beautiful Combination

Social Media Will Not Replace Other Channels for Service

5 Tips for Making a Good First Impression on a B2B Phone Call

Scaling Up Your Lean Revenue Machine

Advertising Insights: Social Media for Automotive, Measuring App Install Ads and Twitter On Mobile

Advertising Insights: Video Influence, Mobile Video, and Mother’s Day

Why 140 Characters Isn't Enough

The Dangers of Discounting Your Price: 20 Questions Worth Asking

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First