360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Targeted Email Marketing: Entertainment Benefits Group & Marketing Cloud

Nov 09, 2015 By Marta Lawrence

Read How Entertainment Benefits Group Increased Revenue by More Than 45% with Salesforce Marketing Cloud

Four years ago Entertainment Benefits Group (EBG) was on the cusp of tremendous growth. The company sent millions of emails each year, but as acquisitions and new product lines emerged, they needed a solution that could scale to meet these increased demands. Today, EBG is one of the largest... Read More

Marketing, Marketing Cloud

social customer care with marketing cloud at&t's success story

Nov 09, 2015 By Matthew Hutchinson

How AT&T Delivers High-Tech, High-Touch Digital Customer Care at Scale

When reflecting on the innovations of the American Telephone and Telegraph Company, Alexander Graham Bell said it was the result of ‘the cooperation of many minds.’ Although he would hardly recognize the company in its present form, his belief perfectly captures AT&T’s modern-day strategy for... Read More

Marketing Cloud, Marketing

Nov 09, 2015 By John Gorup

How to Get a First Class Ticket Out of Siebel

When LaGuardia Airport opened in 1939, it was beautiful and modern. For decades, LaGuardia was an economic and civic success for New York City. This history may be a surprise to anyone who has flown through LaGuardia in the last 15 years, as it has devolved into a congested, uncomfortable mess.... Read More

Cloud, Sales, Sales Cloud

Nov 06, 2015 By Rebecca Brown

8 AppExchange Apps for the Marketing Rock Star

The work of a marketer never ends, and developing campaigns, supporting sales and converting leads is just the beginning. The AppExchange has more than 300 apps that help savvy marketers get even savvier by doing everything from tracking marketing revenue to managing email campaigns to cleaning up... Read More

AppExchange, Apps, Marketing

Nov 06, 2015 By Laura Fagan

How IT Leaders Can Respond to the Big Shift to Apps

The app economy is now. Apps are everywhere and they have the power to change everything. This big shift is revolutionizing how we live and how we work. Consumers and business users alike are demanding more apps and better app experiences. This app explosion means a new world of responsibility for... Read More

Apps, App Cloud, E-Books, IT, Leadership

Nov 06, 2015 By Kelsey Meyer

The Lifetime ROI of Thought Leadership Content

If you’re anything like me, you’re constantly consuming information about your industry — current trends, best practices, forecasts — and finding ways to use that information to lead your company in the right direction. But if you’re not also making genuine, thoughtful contributions to the... Read More

Cloud, Marketing

Nov 06, 2015 By Hilary Givens

'Tis the Season to Advertise

As of 2015, the retail industry is by far the biggest spender in digital advertising. A major contributor to retail advertising’s high spending is the holiday season. Today, holiday shopping is no longer limited to open store hours and over-the-phone customer service. The growth of technology and... Read More

Marketing, Marketing Cloud, Social, Social Media

Nov 06, 2015 By Audra Zechman

The October Release is Now Live in the Marketing Cloud!

The October 2015 Release is Now Live in the Marketing Cloud! The October Release will serve as Marketing Cloud's final release of the year and we are going out strong! We are coming off of the AWESOME momentum of our three Trust releases and building on that positive energy for our final release.... Read More

Marketing, Marketing Cloud

Nov 05, 2015 By Amir Michael

Your Server is Older Than You Think

When should you replace data center hardware? This is a question often asked, but the answer is not obvious. Replace a server too soon and your costs go up. Wait too long and you waste money powering inefficient equipment or worse, risk a higher failure rate. Meanwhile, manufacturers churn out new... Read More

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360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Read How Entertainment Benefits Group Increased Revenue by More Than 45% with Salesforce Marketing Cloud

How AT&T Delivers High-Tech, High-Touch Digital Customer Care at Scale

How to Get a First Class Ticket Out of Siebel

8 AppExchange Apps for the Marketing Rock Star

How IT Leaders Can Respond to the Big Shift to Apps

The Lifetime ROI of Thought Leadership Content

'Tis the Season to Advertise

The October Release is Now Live in the Marketing Cloud!

Your Server is Older Than You Think

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First