360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Nov 05, 2015 By Matthew Hutchinson

Attention Marketers: Salesforce World Tour is Coming to New York City

Mark your calendars for November 18, New York, The Salesforce World Tour is heading your way. The free, one-day event will feature everything marketers need to compete (and win!) in today’s digital world. Whether you’re a B2C or B2B marketer, you can’t afford to miss it. We have something for... Read More

Marketing, Marketing Cloud

Nov 05, 2015 By Zachary Reiss-Davis

How to Enhance Your Email Marketing With Facebook Advertising

Email marketers face a number of challenges today that advertising can help with, including the need to: Grow your email subscribers list. You are always working to grow your email subscribers, because every new subscriber is a potential revenue opportunity. Reengage your unengaged subscribers.... Read More

Marketing, Marketing Cloud, Advertising, Social, Social Media

Nov 05, 2015 By Micheline Nijmeh

Delivering the Upsell-as-a-Service in 4 Steps

In a digital world, with practically everything available “as-a-service,” it’s never been easier or faster for customers to switch vendors or providers. This has made the customer experience even more important than price – and made the upsell an almost never-ending process. Just because the deal... Read More

Sales

Nov 05, 2015 By Salesforce Staff

7 Content Marketing Mistakes Made in 2015 — and Ways to Improve Next Year

You were ambitious this year. You built a plan. You took a class. You went to meetups, reached out to mentors, watched webinars and read articles on Medium. You took a number of positive steps in the right direction. Of course, self reflection should also be a core part of any content marketer’s... Read More

Marketing

Nov 05, 2015 By Stuart Leung

Acquiring New Customers: 5 Steps to Reduce the Cost Per Lead

New leads help offset the inevitable customer attrition experienced by every business, bringing in new blood and new opportunities to develop enduring business relationships. However, if the cost of locating and nurturing these leads is too high, then organizations may find themselves reaping too... Read More

Sales, Marketing, Featured

Nov 04, 2015 By Ed Calnan

Making the Number: The Gift that Keeps on Giving

Whether you’re ready or not, the holidays are quickly approaching. Everything feels just a little more hectic this time of year: we’re in the final sales quarter, there’s a bit more pressure on the pipeline, and a number of holidays are set disrupt the hustle and flow of many sales teams. For some,... Read More

Sales

Nov 04, 2015 By Tom Shellard

How To Become An Instagram Advertising Expert

There is no doubt the opportunity Instagram proposes for advertisers is huge, as we saw in a post last week, but whenever a new advertising platform becomes available many advertisers will agree it’s a blessing and a curse. While it is an opportunity to discover a new revenue stream will help you... Read More

Marketing Cloud, Advertising, Social, Social Media

Nov 04, 2015 By Bob Marsh

Sales Performance Management: It's More than Just Compensation

Sales performance management has typically been categorized as being about compensation management, which is quickly changing with a variety of software tools to improve day-to-day execution of the sales process. With 42 percent of sales people missing quota, and sales people spending only 35... Read More

Leadership, Sales

Nov 04, 2015 By Tom Hasselman

Black Friday and Cyber Monday 2015 Social Trends and Analysis from Salesforce

It’s that time of year again. We’re heading into the busiest retail season with the big days of Black Friday and Cyber Monday just a few weeks away. The Social Studio team at Salesforce Marketing Cloud are tracking and reporting on the conversations and trends on social media leading up to the big... Read More

Featured, Marketing, Marketing Cloud, Social Media

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Attention Marketers: Salesforce World Tour is Coming to New York City

How to Enhance Your Email Marketing With Facebook Advertising

Delivering the Upsell-as-a-Service in 4 Steps

7 Content Marketing Mistakes Made in 2015 — and Ways to Improve Next Year

Acquiring New Customers: 5 Steps to Reduce the Cost Per Lead

Making the Number: The Gift that Keeps on Giving

How To Become An Instagram Advertising Expert

Sales Performance Management: It's More than Just Compensation

Black Friday and Cyber Monday 2015 Social Trends and Analysis from Salesforce

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First