360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Nov 21, 2015 By Marc Judlin

How Gaming Advertisers Get Users Excited About New Christmas Devices

Lights are up in the high streets, trees are being draped with tinsel in shopping malls, and determined parents are limbering up to out-muscle rivals and grab the latest electronic gadgets on the shelves. These days, that means smartphones, tablets, and other connected devices. With Christmas fast... Read More

Advertising, Marketing, Marketing Cloud, Social Media

Nov 20, 2015 By Bryan Eisenberg

Mindfulness As a Conversion Rate Optimization Tool

Want to improve your conversion rates? It’s not hard to make incremental improvements but it’s like climbing Mount Everest to make exponential ones. We wrote in 2001 that “...conversion rates are a measure of your ability to persuade visitors to take the action you want them to take. They’re a... Read More

Cloud, Marketing

Nov 20, 2015 By Stuart Leung

Instilling Big Vision in Your Small-Scale Business

Your business may be small, but that doesn’t necessarily mean it can’t accomplish amazing things. Learn how to turn your big vision into reality by focusing on these key factors. According to the most recent United States census data, over 50% of the working population (approximately 120 million... Read More

Small Business, Cloud

Nov 20, 2015 By Micheline Nijmeh

The Top Strategies to Strengthen Alignment Between Inside and Field Sales

If your organization includes both inside sales and field sales people, building a seamless coordination and hand-off process between the two teams is essential. With collaboration between inside sales reps and field reps, the two teams can work together more efficiently, contribute more to each... Read More

Sales

Nov 20, 2015 By Stuart Leung

Efficient Vs. Sufficient: How to Improve Key Profitability Ratios

To stay profitable and competitive in a crowded business landscape, organizations must constantly try to maximize earnings and minimize expenses. However, accurately determining how well organizational assets are being used to generate profits can be a formidable task. That’s where profitability... Read More

Cloud

Nov 20, 2015 By Zachary Reiss-Davis

So How Do Facebook Custom Audiences Work, Anyhow?

Bring the power of your CRM to your advertising Advertising based on your own first-party customer data (or CRM data) and how your customers already engage with your brands is one of the most powerful ways to advertise today. Facebook Custom Audiences is one of the most powerful ways to leverage... Read More

Marketing, Marketing Cloud, Social, Social Media, Advertising

Nov 20, 2015 By Tibor Shanto

Making the Black Friday Experience a Success for Your Business

For many retailers, Black Friday is a make-or-break point in their fiscal year — there are no second chances. Planning and execution are more crucial than ever — execute the wrong strategy and you’re dead, utilize the right strategy, but mishandle the execution, and you’re still dead. While B2B may... Read More

Cloud, Sales, Retail

Nov 20, 2015 By Heike Young

Can Your Finance Department Answer These 5 Questions with Analytics?

Finance holds the key to strategic decisions, but outdated financial tools and systems often prevent finance from moving at the speed of business. As a leader in finance, you must understand how your business is performing, where to invest or divest resources, and how to achieve your long-term... Read More

Analytics Cloud, Analytics, Cloud, Featured

Nov 19, 2015 By Jeffrey Hayzlett

6 Steps to Winning and Retaining Customers for Retailers

You might have started seeing Christmas decorations or ads already – I know, I rolled my eyes at that too; however, for retailers, this is the busiest and most crucial part of their year. They need to find a way to boost their overall sales quotas and keep their customers informed of every deal... Read More

Customer Service

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

How Gaming Advertisers Get Users Excited About New Christmas Devices

Mindfulness As a Conversion Rate Optimization Tool

Instilling Big Vision in Your Small-Scale Business

The Top Strategies to Strengthen Alignment Between Inside and Field Sales

Efficient Vs. Sufficient: How to Improve Key Profitability Ratios

So How Do Facebook Custom Audiences Work, Anyhow?

Making the Black Friday Experience a Success for Your Business

Can Your Finance Department Answer These 5 Questions with Analytics?

6 Steps to Winning and Retaining Customers for Retailers

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First