360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Feb 10, 2016 By Taher Elgamal

Empowering a New Breed of Security Professionals

Over the past two decades, the field of security has become very complex. Social, mobile and cloud computing have triggered an explosion of data—and this data needs to be protected. In a world where everyone and everything is connected, petabytes of data created, stored, and accessed every day make... Read More

Cloud, Featured, IT

Feb 10, 2016 By Arthur Patterson

Using the Voice of the Customer to Find Your Website's Voice

My colleague needed a name for a new section of our website that contained in-depth articles, research reports, market analyses, and other similar information. He asked me to recommend a name for the section because, as a content strategist, he believed that I decide which words go on what... Read More

Cloud, Experience Design

Feb 10, 2016 By Hilary Givens

The Cross-Channel Game Day

Advertisers, Get Your Head in the Game Consumers are everywhere, and so are sports fans. Last month, tennis fans everywhere relied on catching the Australia Open from the comfort of their own couch, watching on their TV and on their Twitter feed in unison to both watch and get opinion from all over... Read More

Marketing, Marketing Cloud, Advertising, Social

Feb 09, 2016 By Conrad Bayer

The Science of Sales: How Insights are Transforming the Sales Process

Information and the insights that can be derived from data is changing the world in almost every conceivable way. There are many components to this transformation but the most basic are our new abilities to capture massive amounts of data instantly, using new, more powerful tools to analyze that... Read More

Sales, Analytics

How to onboard customers with Marketing Cloud

Feb 09, 2016 By Matthew Hutchinson

Inside View: How Salesforce Uses Marketing Cloud for Customer Onboarding

Onboarding is the most critical phase of the lifecycle. It sets the stage for the entire customer/brand relationship. Discover how Salesforce uses Marketing Cloud to welcome 8,000 new customers a quarter with personalized onboarding journeys. ... Read More

Marketing, Marketing Cloud

Feb 09, 2016 By Amanda Nelson

20 Guy Kawasaki Quotes to Help You Grow Your Business

As former chief evangelist at Apple, and one of the most irreverent strategists in the business world, Guy Kawasaki often says, “Evangelism is selling a dream.” How do you become an evangelist in your own business in order to help it grow and thrive? To get you on the road to inspiration, here are... Read More

AppExchange, Cloud, Small Business, Featured

Feb 09, 2016 By Jane Hynes

Data Science and the Customer—The New Era of Marketing

Modern marketing is much more than just a brand or a killer slogan. Technology has enabled marketers to influence the entire the customer experience, even across sales and service. At this year’s CES, I had the privilege of leading two top marketers in a discussion about how to connect with... Read More

Featured, Marketing

Feb 09, 2016 By Greg Gsell

How to Win a Smart Car with the Salesforce1 Mobile App

Over 1 million people run their business on Salesforce. What’s your Salesforce1 Smart Move? If there’s one thing we know about modern business, it’s that a mobile strategy is critical. Today’s customers are mobile-first — and in order to succeed, businesses must be mobile-first, too. At Salesforce,... Read More

Sales, Sales Cloud, Mobile

Feb 08, 2016 By Dan Shim

An Equation for Maximum Return on Your Commerce Platform Investment

Like any large purchasing decision, a helpful guide can enable you to make an educated choice. Cost Plus Value: An Equation for Maximum Return on Your Digital Platform Investment, is a comprehensive and objective resource that navigates you through the complex process.... Read More

Commerce, Commerce Cloud

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360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Empowering a New Breed of Security Professionals

Using the Voice of the Customer to Find Your Website's Voice

The Cross-Channel Game Day

The Science of Sales: How Insights are Transforming the Sales Process

Inside View: How Salesforce Uses Marketing Cloud for Customer Onboarding

20 Guy Kawasaki Quotes to Help You Grow Your Business

Data Science and the Customer—The New Era of Marketing

How to Win a Smart Car with the Salesforce1 Mobile App

An Equation for Maximum Return on Your Commerce Platform Investment

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First