360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Feb 12, 2016 By Tal Golan

Big Data is a Verb (Not a Noun)

Big Data (BD) is not a “thing” (noun). Big Data is a set of actions (verb), orchestrated by people, using specialized tools (software, hardware, algorithms) to organize data streams for the purpose of gaining additional insight. The quantity of data, in unto itself, does not equate to Big Data. The... Read More

Analytics, Cloud

Feb 11, 2016 By Gary Lane

What Can Bar Etiquette Teach You About Hiring Tech Talent?

How do you kick off the New Year when you’re a growing business in need of amazing tech talent? You co-host SF Tech Crawl with Betts Recruiting. Far from conventional, Betts Recruiting takes stodgy networking events with formal handshakes and forced smiles and injects a much needed layer of... Read More

Careers, HR

Feb 11, 2016 By Marta Lawrence

Shoutz Hits the Powerball Jackpot With Record Mobile Push Opt-ins

When the Powerball reached $1.5 billion, Shoutz, the company that operates the official Powerball app, saw historic opt-ins for mobile push notifications. The company is adapting its strategy to capitalize on the influx and prepare for future historic jackpots. ... Read More

Marketing Cloud, Marketing

Feb 11, 2016 By Marco Marini

Striving for 1-to-1 Email Marketing? Then You Have to Have This…

…and what’s this? Relational database support, that’s what. With all of the technological developments in our industry, developments that enable personalization, automated campaigns, cart abandonment follow up, and so on, it’s surprising how many marketers are still relying on flat file... Read More

Marketing, Marketing Cloud

Feb 11, 2016 By Joanna Beerman

Let’s Get Personal: Why We Should Stop Thinking about Channels and Start Thinking About Customers

The age of multi-channel is over. Retailers now live in the Age of the Shopper, where shoppers control the relationship and demand a connected brand experience. Unfortunately, most retailers play in a channel-driven world. ... Read More

Service, Service Cloud, Retail, Customer Service

Feb 11, 2016 By Andrew Gothelf

3 Surefire Ways to Make Your Meetings More Productive

Meetings are incredibly pervasive across much of the business world. But while some meetings are incredibly productive, many can be too long or too unfocused. Nobody should leave a meeting wondering, “What’s supposed to happen now?” On a recent App Mavericks video with Salesforce MVP Angela Mahoney... Read More

AppExchange, Apps, Cloud

Feb 11, 2016 By Audra Zechman

The January 2016 Release is Now Live in the Marketing Cloud!

The January 2016 Release is Now Live in the Marketing Cloud! This will be the first of six releases for the Marketing Cloud this year. We are excited to start off this year with these great new additions to the Marketing Cloud and even more ways to optimize the customer journey! With the... Read More

Marketing, Marketing Cloud

Feb 10, 2016 By Lauren Kemp

Share the Salesforce Love with Our Customizable Valentines!

Share the Salesforce love. We’ve brought back #SalesforceValentines - our favorite cloud pick-up lines penned by our fabulous Salesforce MVPs. This year to make them extra fun, we made the “To” and “From” fields customizable - just click next to them on the card, type away, and tweet them to... Read More

Social Media, Cloud, Featured

Feb 10, 2016 By Reuben Yonatan

5 Distractions in Sales and How to Avoid Them

As the saying goes, we all have the same 24 hours to work with each day. How each of us uses their 24 hours and how much is accomplished can be vastly different, however. It's amazing how much time can be wasted or mismanaged in a work environment, especially by toxic employees. The following are 5... Read More

Sales

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360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Big Data is a Verb (Not a Noun)

What Can Bar Etiquette Teach You About Hiring Tech Talent?

Shoutz Hits the Powerball Jackpot With Record Mobile Push Opt-ins

Striving for 1-to-1 Email Marketing? Then You Have to Have This…

Let’s Get Personal: Why We Should Stop Thinking about Channels and Start Thinking About Customers

3 Surefire Ways to Make Your Meetings More Productive

The January 2016 Release is Now Live in the Marketing Cloud!

Share the Salesforce Love with Our Customizable Valentines!

5 Distractions in Sales and How to Avoid Them

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First