360 PERSPECTIVES

How To Connect Silos
and Put Customers First

May 20, 2016 By B2B Commerce Team

The Elements of a Salesforce Workflow Rule (Workflow Deep Dive, Pt. I)

While Lightning Process Builder has taken over the BPA (Business Process Automation) scene in the Salesforce development world, workflow and workflow rules are still very much alive for many Salesforce customers around the globe. I’ve taken an excerpt from my book, Practical Salesforce.com Development Without Code, and updated it for what I intend to be... Read More

Commerce, B2B Commerce

May 20, 2016 By Marta Lawrence

Scott Kelly's Trip in Space Shows the Power of Living in the Present

Captain Scott Kelly wasn't a very good student when he was young. He freely admits, he'd probably be diagnosed with ADD now.When he was a teenager, the man who has spent more time in space than any other American would have appeared to everyone else as just some below-average student... Read More

Marketing, Digital Marketing, Events

May 19, 2016 By Sarah Boutin

9 Awesome #SalesforceOhana Moments on Twitter and Instagram

Beyonce’s startling Lemonade lyrics. Scandalous sound-bytes from the presidential campaign. The news about Prince (nope, still not ready to accept it). As always, the Twitosphere has been on fire lately … and amidst all the madness, we couldn’t take our eyes off what was trending in the... Read More

Careers, Cloud, Social Media

May 19, 2016 By Jennifer Bi

The Future of Data Science: What We Think Data Science Has In Store

Big Data has been a hot topic since the Information Age took the world by storm in the 21st century. What quickly followed was the birth of the “data scientist” as an occupation to manage this influx of information, a job title our past VP of Product, DJ Patil coined in 2008. Having witnessed the... Read More

Sales, SalesforceIQ, Analytics

May 19, 2016 By Jai Rawat

Why Personalized Referral Programs Work

Imagine that you run a coffee shop and you know how your regular customers take their coffee, but you still ask them for their order every morning. That’s what it’s like when you don’t personalize your interactions with customers, and an invitation for them to shop elsewhere.... Read More

Commerce, Retail Insights, Unified Commerce

May 19, 2016 By Sharon Gillenwater

Are You a Box Checker? Why a Key Account List is Just the First Step of Your ABM Journey

Here’s a sad but true tale of missed ABM opportunity. A Fortune 100 company spends months of man-hours—and invests in various data analytics tools—to slice and dice their account data. The goal is to come up with a tiered list of 2000 or so top accounts to use as the basis for an account-based... Read More

Marketing

May 19, 2016 By Shelley Cernel

5 Ways a Sales Enablement Tool Adds Value to an Account-Based Selling Strategy

Account-based selling (ABS) is one of the hottest B2B sales trends for 2016 and is quickly becoming the go-to-strategy for organizations that want to maximize their sales potential. Account-based selling is a B2B sales model that considers accounts to be markets of one, as opposed to the more... Read More

Sales, Sales Strategies

May 19, 2016 By Shep Hyken

Delivering Good Customer Service Is Simple…But It’s Not Easy

What is an amazing customer service experience? In theory, it is simple: Sell a product or service that works the way it is supposed to, and be nice to the customer while doing so. But although the basic idea may be simple and straightforward, that’s not to say customer service is easy. With all... Read More

Customer Service, AppExchange

May 19, 2016 By Mike Micucci

Introducing New Partner-Built Lightning Components for Salesforce Community Cloud

We’re in the age of the always on, always connected world. With new technologies emerging seemingly everyday, it can be difficult for businesses to keep up -- especially in mobile apps and communities -- where they interact with their customers and partners most. By combining the Salesforce... Read More

Community Cloud, Cloud, Community, Lightning, Partners

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

The Elements of a Salesforce Workflow Rule (Workflow Deep Dive, Pt. I)

Scott Kelly's Trip in Space Shows the Power of Living in the Present

9 Awesome #SalesforceOhana Moments on Twitter and Instagram

The Future of Data Science: What We Think Data Science Has In Store

Why Personalized Referral Programs Work

Are You a Box Checker? Why a Key Account List is Just the First Step of Your ABM Journey

5 Ways a Sales Enablement Tool Adds Value to an Account-Based Selling Strategy

Delivering Good Customer Service Is Simple…But It’s Not Easy

Introducing New Partner-Built Lightning Components for Salesforce Community Cloud

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First