360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jun 02, 2016 By Laura Norman

4 Ways Innovative Companies are Changing the Face of Customer Service

What does it take for a young company to become a breakout success? Most are known for thinking creatively, trying new things, and doing things differently. And it’s not just with their product offerings; it’s also with the way they treat their customers. Fast-growing businesses are our... Read More

Customer Service, Small Business

Jun 02, 2016 By Suresh Balasubramanian

Technology Drivers of Account Based Selling: Analytics and Automation

The “hottest B2B sales trend for 2016.” The “go-to strategy for organizations that want to maximize their sales potential.” A “revolution in B2B sales.” The “new secret weapon for sales.” These are just a few ways that people have described the latest buzzword in sales – Account Based Selling or... Read More

Sales, Analytics

Jun 02, 2016 By Denis Prombriant

6 Ways to Inspire Customer Loyalty

Vendors that rely on rewards programs to keep customers in the fold are discovering that even so-called satisfied customers can easily churn. Research shows these customers will go elsewhere for a slightly better deal or more points demonstrating that their loyalty is often to their rewards and not... Read More

Customer Service

Jun 02, 2016 By Laura Stack

Promoting Your Vision

Clear communication is important in all directions, upward and laterally as well as downward. You'll have to learn to argue effectively and productively with others at or above your responsibility level—because no matter how good-natured people are, if you bring any two together, they'll eventually... Read More

Cloud, Leadership

Jun 02, 2016 By Tom Hasselman

Social Media Marketing Sees Massive ROI Growth

A year ago, digital marketers confirmed their belief in the value of social media marketing. Three of the top five areas where marketers planned to increase their spending involved social outlets.In our 2016 State of Marketing Report, we surveyed nearly 4,000 marketers to find out how the... Read More

Marketing, Social Media Marketing, Industry Report

Jun 01, 2016 By Amanda Nelson

7 Lightning-Ready Apps Selected by AppExchange App Pros

In the brand new ebook, 23 Apps Recommended by App Pros, we collected customer stories from multiple Salesforce World Tour stops and learned about AppExchange superusers’ experiences using apps to help their businesses. Many of the apps mentioned in this collection of app tales are lightning ready.... Read More

AppExchange, Apps, Cloud

Jun 01, 2016 By Tal Golan

Transform Now or Get “Uberized” Later

It has been almost 5-years since industry luminary and venture capitalist Marc Andreessen told us that “...software is eating the world.” Aside from being catchy — and perhaps a little scary — I believe Mr. Andreessen was putting individuals, industries, and enterprises on notice to be prepared for... Read More

Cloud, Innovation

Jun 01, 2016 By Hilary Givens

Facebook and Google Jointly Dominate Digital Video Advertising

This week, we bring you updates from Facebook and Google taking over the video advertising arena, to the prolific adoption of CRM and first party data for advertising. In addition, we take a close look at the share of mobile time spent and dollars spent in advertising. As of December 2015, Facebook... Read More

Advertising, Marketing, Marketing Cloud, Social Media

Jun 01, 2016 By Julee Ho

Why Proactive Customer Education Is More Effective Than Reactive Support

Have you ever tried to get help using a product and had the feeling that, though you’re seeing all the right things, you’re spinning your wheels? The company has an online support center. They have a huge library of support articles. They have a searchable Q&A feature. They have support people... Read More

Careers, Cloud, Customer Success, Learning

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

4 Ways Innovative Companies are Changing the Face of Customer Service

Technology Drivers of Account Based Selling: Analytics and Automation

6 Ways to Inspire Customer Loyalty

Promoting Your Vision

Social Media Marketing Sees Massive ROI Growth

7 Lightning-Ready Apps Selected by AppExchange App Pros

Transform Now or Get “Uberized” Later

Facebook and Google Jointly Dominate Digital Video Advertising

Why Proactive Customer Education Is More Effective Than Reactive Support

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First